New York
CNN
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McDonald’s has Always concentrated A series of changes aimed at improving its signatures are being launched as it upgrades its core projects to boost sales hamburger.
The bread will be softer. Cheese, gore. Onions will be added to the pie on the grill. Is there any superstar sauce? There will be more.
“We found that small changes, such as tweaking our process to get hotter, melting cheese and adjusting grill settings to grill better, make our burgers more delicious than ever,” said Chad Schafer, senior director of culinary innovation at McDonald’s US, in a statement on Monday. The upgrade applies to Big Mac and McDouble Burger as well as classic cheeseburgers, Double Cheeseburger and Hamburger.
The company said the improvements were initially made for burgers on the international market and have arrived in some U.S. cities, including Los Angeles, Seattle, Phoenix, Las Vegas. They will be available nationwide early next year.
Changes follow other improvements to the key menu items.
In 2018, McDonald’s announced it was replacing it A quarter pound of fresh beef, Complex moves and Huge sales returns. In 2021 Launched a crispy chicken sandwich Replace previous iterations – relative Arrived late at Chicken Sandwich Warbut it seems to resonate with McDonald’s customers. .
“We have market share in both chicken and beef,” McDonald’s said.
(MCD) CEO Chris Kempczinski was on a January analyst call. “Our core menu items have never been more relevant in the environment our customers are looking for simple and familiar,” he said. In the U.S., sales in store rose 5.9% in the fourth quarter of 2022 and 10.3% for the full year.
Focusing on promoting its core menu items rather than introducing new products is a way to make the process easier and reduce kitchen friction. McDonald’s has been using promotions Celebrity dining platform And adults Happy meal Causing a buzz around its signature project.
“In 2022, some of our most successful campaign platforms bring our customers closer to core menu items,” Kempczinski said on a January call.
McDonald’s is not the only brand trying to improve its main products.
Burger King, announced last year Plan to reverse its businesshas been focusing on improving hybrids and making advertising more obvious. In the fourth quarter of last year, it conducted Whopper training for franchisees. The brand said in February that Whopper contributed a high level to U.S. sales in the quarter.
