Youtube Announce On Monday, its first ever NFL game global broadcast broke the company’s record, the most simultaneous audience live on the platform. 17.3 million viewers from more than 230 countries and territories around the world have adjusted the match between the Chiefs of Kansas City and the Los Angeles Chargers in St. Paul.
This number represents the average audience (AMA) who watched the game last Friday. According to Nelson, there are 16.2 million AMAs in the U.S., YouTube and other platforms, while YouTube’s own figures represent 1.1 million AMAs outside the U.S., according to Nelson.
This exclusive broadcast is part of YouTube Expand partnerships With the NFL, the company was announced in May at its annual pre-event event. The deal is designed to attract more advertising revenue, and the company may hope that the new achievement will be well received by advertisers.
However, the ratings are slightly lower than Netflix compared to other NFL broadcasts on streaming platforms. Netflix Christmas 2024 Two-player Game There are an average of 24 million viewers.
While the numbers seem incredible, YouTube believes its creator-driven viewing experience distinguishes it from its competitors. The broadcast showed off a range of popular YouTubers, including Deestroying, Mrbeast, Haley Kalil and Marques Brownlee. Karol G also performed a halftime show.
As for how people feel about getting these creators involved in the broadcast, the reactions are mixed together. While some fans like to see their favorite YouTuber, others think sports reviews are a bit “Crooked. ”