Google What was found in this video would be a good addition to its search business, so in 2005 it launched Google Video. Focus on reaching first-class content deals with the entertainment industry and uploading users too cautiously, It failed. Meanwhile, a small startup run by a handful of employees working in San Mateo, California is exploding, just having anyone upload anyone’s stupid videos without having to worry about who will hold the clips with copyright. In 2006, Google Buy That historical company thinks that this will sort out the IP stuff later. (It does.) Despite the $1.65 billion purchase price of YouTube is about Billion dollars It is one of the greatest bargains ever compared to its valuation. YouTube is now arguably the most successful video attribute in the world. This is an industry leader in music and podcasting, now on the living room screen, it has more than half the viewing time. It has paid creators more than $100 billion since 2021. An estimate From the Moffettnathanson analysts quoted by variety show people, if it were an independent company, it could be worth $550 billion.
Now, the service is taking what might be the biggest leap to date, adopting a new paradigm that could change its nature. Of course I’m talking about AI. Since YouTube remains a wholly owned subsidiary of AI-obsessed Google, it’s not surprising Anniversary Product Announcement This week’s praise AI features This will allow creators to use AI to enhance or make videos. after all, Google DeepMind’s VEO 3 technology It’s from YouTube. Whether ready or not, the camera will eventually be replaced by a prompt. This means rethinking YouTube’s superpower: authenticity.
The Big Bang on YouTube
I thought of this transformation when I recently interviewed YouTube CEO Neal Mohan at his office in San Bruno, California, at headquarters. Mohan took over as CEO in 2023 when he Leave her position because Fatal cancer. But first, we talk about the history of the company. Mohan reminded me that his connection to the service even began before he joined Google in 2008 after his advertising company DoubleClick merged with the search giant. He said the YouTube founder first revealed how it is still at the heart of the service. “Not only are people interested in sharing short clips about themselves, but it’s a situation where there are no gatekeepers, but people are interested in watching them. It’s the Big Bang Spot. It’s the Big Bang Spot. It’s the Big Bang Spot. It’s the task of making a sound to everyone and showing them the world.”
Critics of Google’s power generally believe that not only the public, but YouTube itself may also benefit from the split of the parent company. Just imagine what the world’s largest video company could do if it was truly independent. Mohan is a self-attractive Google fan who disagrees. “I don’t believe where YouTube would be if it wasn’t a part of Google,” he said, becoming part of a giant company that allows YouTube to bet on long-term things like streaming and podcasts, like streaming and podcasting. When I asked if YouTube itself was more innovative, he reminded me that YouTube was innovative enough to challenge traditional media in live sports while also coping with the challenges of competitors focused on the creator economy.
YouTube has an advantage in the breadth that Tiktok and Reels can’t dream of… “From just 15 seconds to 15 minutes of traditional long YouTube videos to 15 hours of live streaming and everything in between,” Mohan Crows.
Currently, this is another advantage: Google’s AI technology. this Announcement this week From fun features like fun features, bring your or your friend’s body into the video, show off surprising acrobatic feats, or allow Podcasters to create visuals through AI that resonate with the content of the chat, allowing for instant TV shows from their audio conversations. In a sense, AI is just the latest enhancement to the service, Mohan said. “When YouTube was born 20 years ago, it was about using technology to make more people hear their voices,” he said. “With AI, that’s the same core principle – how do we use technology to democratize creation?”
