YouTube continues to advocate its dominance in the podcast space and shows major competition to both Spotify and Apple podcasts. exist announcement On Wednesday, the company revealed that YouTube has more than 1 billion active podcast audiences per month.
This milestone highlights YouTube’s popularity in the podcast industry and highlights consumers’ preference for video-first formats. Last year, YouTube Report Watched over 400 million hours of podcast content on living room TV.
YouTube’s biggest competitor in the podcasting industry has noticed it and has been embracing video content to attract hosts and users. Recently, Spotify has increased its investment in video-first podcasts and started paying Popular video hosts In November 2024. The move could help Spotify catch up with YouTube, which has already shared billions of dollars in advertising revenue with creators.
Also, YouTube Announce It is making changes to mid-sized ads, designed to enhance the viewing experience while also allowing creators to earn more. Starting May 12, YouTube will place intermediate ads in appropriate intermediate ads for videos such as pauses and transitions, rather than using ads to interrupt videos in the middle of a conversation or action sequence.
