At YouTube’s event Tuesday, the company announced three features of YouTube Music that are designed to deepen the connection between artists and their dedicated fans.
One of the new features allows users to initiate a countdown for upcoming releases and to expect their favorite tracks or albums in advance. The countdown timer will be displayed on the album details page, artist profiles and album shelf. The feature will launch later this year and is designed to create a buzz before the release date and appears to be similar to what is available on Spotify Countdown page.
Starting early next year, artists will be able to interact with their most loyal fans by offering exclusive “Thank you” videos, similar to the year-end packaging experience of rival Spotify, plus videos with behind-the-scenes and other content. The company says this approach is designed to reward top supporters and to create a more personal connection between fans and their favorite artists.
Additionally, YouTube Music is testing a pilot program for our audiences, which will allow them to access exclusive merchandise from artists. Spotify has also been making fun of the “super fans” show, which may include similar features.
Today’s announcement follows YouTube Music New features are recently launched Last month, it marked the 10th anniversary of the music streaming platform. This includes collaborative playlists that combine multiple users, overlapping interests of badges, and the ability to comment directly on albums and playlists.
