National Women Football League (NWSL) The Boston-based expansion team announced Friday that it would change its name. Change was abandoned by the transgender wave toward marketing campaigns, which it abandoned in October.
The team will be called Bos Nation FC and will be announced at a brand event in the fall and will feature “too many balls” marketing campaigns. Slogan Tips Strong rebound From the trans community, including NWSL players.
The trans player Quinn, who once played for Seattle’s reign, spoke to the team’s brand announcement in an Instagram post.
“Feeling susceptibility. Yex,” Quinn wrote.
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Boston Mayor Michelle Wu speaks at Dick’s Sport’s teeing ceremony at the NWSL Boston franchise at Dick’s Sport. (Barry Chin/Boston Globe via Getty Images)
The team quickly gave up the slogan, apologizing for it, and even thanking those who opposed it.
“We fully acknowledge that the content of this event does not reflect the safe and enthusiastic environment we strive to create for all, and we apologize to the LGBTQ+ community and the trans community, especially the harm we have caused,” the statement said.
Another statement said: “Thank you to all who have put us in charge by calling on us to do better. We hear you and we will be together.”
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Earlier this month, the club hired new chief revenue officer Amina Burmann
Now, the Boston-based women’s football team is removing all brand traces announced in October and opting to change its proposed name.
“The club is sincere and sincere to our supporters and we cherish their passionate voices – not only for unwavering support, but for honesty and critical feedback,” Majority owner Jennifer Epstein said in a statement.
“We can’t complete this process without your opinion. Our goal is to build a lasting legacy that will make all our fans feel at home, connect and proudly wear our colors and cheer on generations of names.”
The issue with trans sports proved to be one of the most controversial political topics last fall and early 2025, as the situation involving trans athletes has sparked multiple lawsuits and federal investigations in the past six months alone.
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Data show that most Americans oppose trans women’s sports and even play a problem in the 2024 election results.
one New York Times/ipsos investigation The vast majority of Americans, including most Democrats, did not believe that trans athletes should be allowed to participate in women’s sports, as 79% of participants said that biologic men identified as women should not be allowed in women’s sports. Among participants identified as Democrats, 67% said trans athletes should not be allowed to compete with women.
one National export poll The U.S. regarding women commanded for the U.S. Legislative Action Committee found that 70% of moderate voters saw “Donald Trump opposes trans boys and men playing with girls, women’s sports, trans boys and men using girls and women’s bathrooms.”
Additionally, 6% said this was the most important issue, while 44% said it was “very important.”
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