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Prmagazine > News > News > Why is an Amazon-backed AI startup making Orson Welles fan fiction? | TechCrunch
Why is an Amazon-backed AI startup making Orson Welles fan fiction? | TechCrunch

Why is an Amazon-backed AI startup making Orson Welles fan fiction? | TechCrunch

Friday, a startup called Fable Announce Ambitious (if headache-inducing) plan to recreate the lost 43-minute Orson Welles classic movie “The grand Amberson.”

Why a startup sees itself as “Netflix for AI” and more recently Raised funds from Amazon’s Alexa FundTalk about reshaping movies for over 80 years?

Well, the company has built a platform that allows users to create their own cartoons using AI prompts – Fables start with their own intellectual property, but it has Ambition to offer similar features to Hollywood IP. In fact, it has been used to create Unauthorized “South Park” episode.

Now, Fable is introducing a new AI model that can produce long and complex narratives. Over the next two years, filmmaker Brian Rose has already It took five years Dedicated to digitally rebuilding Welles’ original vision – plans to use this model to remake lost shots from “magnificent Ambersons”.

It is worth noting that the Fable has not yet obtained the rights to the film, which makes it a potential technical demonstration that may never be released to the public.

Why “Amberson”? If you’re not in the film industry that likes Wells, I guess this sounds like an obscure choice for digital resurrection. Even among classic movie lovers, Wells’ second film is overshadowed by its older, more famous siblings – and “Citizen Kane” is often called the greatest movie ever, “Ambersons” is Being remembered is a lost masterpiece The studio took it out of the director’s hand, cut it down significantly, and added a compelling happy ending.

The reputation of the film – the sense of loss and what might be – is presumably something that fables and roses are interested in. But it is worth highlighting that the only reason we care about today’s “magnificent Amberson” is because Welles is because of how it derailed his Hollywood career, and even in the form of how it reduces it still reveals his filmmaking genius.

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This even more surprised the fable’s apparent lack of access to Wells’ estate. David Reeder, for Wells’ daughter Beatrice Describe the project as diversity As an attempt to elicit publicity on the back of Wells’ Creative Genius,” and said that it was nothing more than “the pure mechanical exercise without any unique innovative thinking, [of] Creativity like Wells. ”

Despite Reid’s criticism, he seems less frustrating about trying to recreate the idea of ​​”Amberson” and more of the fact that the estate does not “even does not make instructions.” After all, he noted: “The Manor has embraced AI technology to create voice models designed to be used to work with brands.”

I’m not that open. even if Wells’ heirs were consulted and compensated, and I had zero interest in this new “Amberson” just as I had zero interest in hearing the digital simulation of Wells’ legendary sound being used for Hawke’s new product.

Now, Wells fans know this is not the first time other filmmakers have tried Repair after death or Finish His movies. But at least those shots that try to use Wells to commit suicide. Meanwhile, the Fable describes its planned approach as a hybrid of AI and traditional filmmaking – apparently, some scenes will be reissued with contemporary actors and then exchange their faces for digital entertainment for the original actors.

While there is no film right or the blessing of Welles’ daughter to declare such a project ridiculous, at least Ross seems to be out of a real desire to respect Welles’ vision. For example, Statement on why he wanted to re-create the movieRoss mourned “a four-minute, uninterrupted destruction of the camera lens, whose loss is a tragedy”, with only 50 seconds remaining in the 50-second lens.

I share his sense of loss – but I also believe this is a tragedy that AI cannot undo.

No matter how compelling allegory and rose are, the fable and rose can stitch their own tracking shots together, it will be Their The shooting, not Wells, was filled with Frankenstey replicas of Joseph Cotten and Agnes Moorehead, not the actors themselves. Their final product will not be the version of the “magnificent amber” version destroyed by RKO more than 80 years ago. unless Miraculously rediscovering the lost shotthis version disappears forever.

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