The publishing companies behind the United States Today and 220 other publications are launching today Chatbot– A tool called Deeperdive that talks to readers, sum up their journalism insights, and proposes new content from their websites.
Gannett and Mike Reed, CEO of the US Network Today, have a trusted AI answer engine on our platform, whatever they want to interact with, they want to interact with. ” Wired AI Power Summit In New York, this event brings together voices from the tech industry, politics and the media world. “And it’s very good.”
Most publishers have a fulfilling relationship with AI as chatbots Training on their content Now summarizing it, Eat traffic Search engines use them to send them.
Reid said Google’s AI overview feature has greatly reduced traffic to publishers across the industry. “We are watching the same movie we’re watching with others,” Reed said before today’s announcement. “We can see the risk of any content distribution model based primarily on SEO optimization in the future.”
Like other publishers, Gannett has signed some deals with AI companies including Amazon and Confusion to license its content. The company is active Block network scrapers Crawling websites are intended to steal content.
Deeply represent a bet, utilizing the same generation AI Technology can attract readers’ attention with publishers in new ways.
The tool replaces a regular search box and automatically asks questions readers may want to ask. Today, for example, it provides a timely “How does Trump’s Fed policy affect the economy?”
Deeperdive and related stories from the USA Today network provide a short answer to the query. It is crucial that it outputs the information that is based on facts and is not taken from the opinion section, Reed said. “We only look at our real journalism,” he said.
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Reed added that his company hopes the tool will also reveal more about the reader’s interests. “From an income perspective, this can help us,” he said.
Deeperdive was developed by advertising company Taboola. Taboola CEO Adam Singola said his company has developed deeper by fine-tuning several open source models.
Singola said the data collected from its own network is in-depth gains from data collected from daily readers of about 11,000 publishers. He said the tool “each answer in the article retrieved from our publisher partners is based on all answers and requires sentence-level references to those sources,” avoiding output if information from both sources appears to conflict.
Gannett’s CEO Reed said ahead of today’s event that his company is interested in exploring agency tools for readers’ shopping decisions. “Our audiences had higher purchasing intentions from the beginning,” he said. “This is indeed the next step.”
