As Tiktok’s fate in the United States Still not sureThe company confirmed to TechCrunch that the tech giant has quietly begun testing a new “Tiktok for Artists for Artists for Artists” Insights platform, which is designed to help artists build careers. The platform will provide artists with tools to promote songs, understand performance metrics, and interact with fans.
The platform is currently being tested in Australia, New Zealand, Japan, South Korea and Indonesia. Tiktok plans to bring the platform to other markets in the future and launch a wider range of launches.
The release of the platform is first Musical allies.
according to Tiktok Artist Websiteartists will be able to use the platform to create campaigns for their upcoming releases and promote them on social networks. They can initiate engagement and monetization campaigns, such as album campaigns, to drive withholding or exclusive merchandise drops.

They will also access performance data to see how their posts and songs perform. Artists will also be able to learn more about their fans, such as which countries most of their listeners come from.
Additionally, artists can focus on fan videos and build their community through the platform. The selected fan video will be displayed in the “Music Tag Fan Spotlight” section of the artist profile.
Tiktok plans to share more information about the platform in the coming weeks.
Tiktok plays a big role in driving music trends and viral songs, so the company has introduced a dedicated space to help artists better promote their content and drive fan engagement. The platform can also help artists expand their reach and grow their audience.
It is worth noting that the launch was a few months after Bytedance decided to go Close Tiktok Musica music streaming service that has been tested in a few countries. At the time, the company said it decided to retire the service to “focus on promoting Tiktok’s role in promoting more music listening and value to music streaming services.”