Meta social network ThreadX’s competitor has over 320 million monthly active users and is now rolling out new features related to themes, reply controls and video playback in the app. The company said it also makes users more personalized for political content suggestions.
Combined together, the feature is designed to make applications more relevant to users and keep them in touch with the content of the network, and X is no longer the only competitor thread. Today, Meta faces the rise of alternative networks like Bruinsky, now it has Exceed 33 million users and A platform to inspire Instagram competitors,Too.
To help threaded users connect better, users will now be able to add 10 topics of interest to their profiles on social networks. Then using these topics will show you relevant posts, which makes it easier to interact with other people on social networks that share the same interests as you.
The company began testing the feature to add Profile interestsTechCrunch reported. The feature is still described as a wider release today.

When writing a new post, users will now see prompts to add the suggested trending topics to your post (if relevant) or to topics related to other posts you previously shared. Meta explains that the recommendations of these hashtags are designed to help posts reach audiences interested in the topic.
Threads also introduced a redesigned hashtag that looks like a pill and is in for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for Users will be able to quickly click on the tag to view all posts with that specific topic.
META claims posts with tagged topics “usually receive more views” but do not share any specific data to back up the statement.

Another new feature allows you to manage how people interact with your posts and the posts you see. Now you will only allow your followers to reply or quote specific posts.
Addition is built on the quote control thread initiated in November 2024 Anyone, the profile you follow or the person you only mention.

Also in November, threads began to try to allow users Selecting a default feed that is not an algorithm feed back Launch custom feeds to compete with social network Bluesky.
The thread will now allow the user to wash the order of their custom feeds. This means you can even display the default value of the custom feed when you first open the app – a feature that the user has been asking for.
Another update improves video playback on threads. Among other changes, Meta has launched a redesigned video player with easy access to pause/play and skip controls and a fixed progress bar for easy scrubbing of videos.

It is worth noting that Meta also said it has begun to phase out civic and political content in a more personalized way.
The company has disputed decision in 2024 Stop proactive recommendation Before the U.S. presidential election, political content was provided to users on Instagram and Threads. After the election, President Trump takes office Announce It will then start to go back to political content on Facebook, Instagram, and threads.
Mark Zuckerberg, CEO of the Fungalowski Demolition of the company’s fact-check plan After the election, the choice is based on community review efforts alone.
As part of those efforts, the company said it will start re-adding political content to users’ feeds based on what Meta decides to see. In other words, its purpose is to recreate the echo chamber where the user’s worldview is strengthened without being exposed to the other side.
Meta said it will continue to listen to user feedback as it further develops threads.
Other reports: Sarah Perez