Amogh Chaturvedi He has little sleep, but he has a lot of faith at 6 a.m., he is drowsy, apologizes for rescheduling, and is still standing out in the recent panic involving family members and electric scooters.
Within minutes, though, the 20-year-old Stanford dropout was caught in the spotlight, guiding me through the sale of a startup he and his co-founder at the age of 19, landed in Y Combinator, and raised $5 million for their next company Human behavior.
Human Behavior, launched a few months ago, bets on the efforts of Vision AI to perform analytical tools such as Mixpanel and Porsthog: giving companies a real understanding of how people use their products, including why they convert or churn.
Instead of relying on manually marked events or clickstream data, human behavior claims that their AI watches’ true user sessions replay and generate insights and answers the product team’s most pressing questions without hours of instrument code.
The four-month-old YC startup ended its $5 million seed round in just two days (which has become the norm for the current YC company), with supporters including General Catalyst, Paul Graham, Vercel Ventures and Y Combinator.
“We could have finished the financial engineering game because we got more quotes, but we didn’t want to do that,” the CEO said.
Chaturvedi met his co-founder, Skyler JI and Chirag Kawediyaboth 22 years old, in a dark room he organized in 2023, was an excuse for him to live and build with friends after his freshman year at Stanford University.
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Their first startup, Dough, was their guided e-commerce accounting tool. Like Chaturvedi, Ji quit college (without Berkeley), while Kawediya continued to graduate.
Chaturvedi said that while YC was initially skeptical about the market potential of the dough, the team was admitted as a spring batch of the accelerator because of the assumption that it eventually brought the hub. After talking to each client and asking about any other questions they had, they did so almost immediately.
Feedback is consistent: While dough can show which products are sold, customers want to know why. Answers to the required analysis powered by behavioral data, not just accounting reports.
With this new direction, the team sold the dough to six figures The company that buys benchesand give your all.
Kawediya explains that companies using traditional analytics often require engineers to set up event trackers for engineering time for each button and click, burn time (sometimes several weeks).
For fast-moving startups, this is far from ideal. “Even with this data, you still have bigger problems with how users actually interact with the product so that you can make it better,” he said.
Session replays are nothing new, but until recently, computer vision models were not accurate enough to parse them at scale. Now they are, human behavior is summarizing and subdividing thousands of hours of video. “Why spend hours writing code to track clicks when we can only watch videos?” JI added.
Today, customers of human behavior (mainly fast-moving A Series A and B startups) get daily summary emails, highlighting what features are being used, what errors are happening, and what features are being stirred by users. Since its launch four months ago, Chaturvedi said the company has grown 20% in a month.
The founder called the conference to replay the “Undeveloped Gold Mine”. Currently, human behavior can help teams understand users and squeeze errors. Over time, the same dataset can power and embed its support. Their ambition is to make human behavior a replay of the conversation, derive dozens of products from the same core data.
The founders think they will adopt more mature players, such as Mixpanel and Persthog, to build new technologies from scratch. “For some of these companies, it may be difficult to replicate what we have because their architecture cannot support this transformation without starting,” Chaturvedi said.
