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Tesla’s latest ‘Master Plan’ isn’t a mission statement, it’s a discursive mess

Tesla’s latest ‘Master Plan’ isn’t a mission statement, it’s a discursive mess

Tesla Part 4 of its so-called “master plan” is in the post on X.“Overviewing specific plans for future products, this “Master Plan Part 4” read is more like a messy utopian dream written by Grok, while touching on Tesla’s AI-Power product.

Tesla said it intends to “achieve unlimited sustainability without compromise” and that the company “unified our hardware and software at scale” to create a “sustainable and rich” “safeteria, cleaner, and more fun world”. Throughout the manifesto, details about any actual meaning of the actual meaning are largely nonexistent.

Among the 1,000 words of the post, Tesla’s poetry about how semiconductors and the Internet change the world, adopts self-reinforcement language to drive the electric car market and enjoys an extremely vague description of the future that the company’s products create.

“How we develop and use autonomy and the new features it provides us should be informed by empowering the human condition,” the company wrote in a particularly vague paragraph. “Making everyone better and safer through our autonomous technology – has always been our focus.”

Another paragraph reads: “One thing we have to be clear about: This challenge will be very difficult to overcome. Eliminating scarcity will require relentless and refined execution. Some will think it is impossible. Many others will praise every obstacle and setback we inevitably encounter along the way. But once we overcome this challenge, our critics will become impossible. Together, this creates a sustainable and truly rich future for generations.”

Tesla’s overall plan has been almost religiously respected in the technology community over the years, as fans of electric vehicle companies and their polarized CEOs point to them, evidence of Musk’s visionary thinking.

this Written in 2006 by Musk, it advocates lofty but specific goals, many of which were finally achieved. In it, Musk elaborated on “Tesla’s strategy to enter at the high end of the market…and then lower the market as quickly as possible, using each continuous model to lower the price with higher unit volume and lower prices.”

That’s exactly what the company did, using revenue from the 2008 sports car to build the Model S in 2012 and the X Model X in 2015, and then using those profits to create the Model 3 in 2017 and the 2020 Model Y, which continues to be In 2023 .

this Published in 2016, the last one attributed to Musk’s name, and proposed a vision for solar roofs and Powerwall, which requires the creation of an electric pickup truck and a half-half-and-half-and-autonomous future as well as a robot. Tesla’s current energy production and storage business Company revenue. this and After a few years, neither has proved successful, and It has been used in beta for many years. at the same time, A limited launch was issued earlier this summer with the vehicle’s internal supervisor.

With a more focused initial duo is obvious. Basically, this is a 40-page white paper with peculiar ambitions to achieve a decarbonized future. The data map is heavy, but the product roadmap is lacking.

The fourth part does jump sharks, although it tells us that “we are in the revolutionary period of revolution, ready for unprecedented growth”, “This time this time it’s not a step, but a leap for Tesla and humanity as a whole,” it has barely been offered through the way the company plans to make that leap.

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