Tesla’s ad spend on X has shrunk to almost nothing | TechCrunch

Tesla spent $400,000 on Elon Musk’s social media platform X in 2024, under new regulations. Register. But, as sales struggle, automakers seem to be expected to spend a small portion in 2025.

Tesla spent $10,000 on X ads in the first two months of 2025, which made it spend only $60,000 a year unless it fundamentally adds ads from the rest of the year. It has already spent $200,000 on X during the same period last year, Tesla Disclosures. Tesla’s spending slowed significantly after the first two months, paying another $200,000 for the remainder of 2024.

Tesla has never used advertising. Until CEO Elon Musk puts pressure on shareholders in 2023, he says his company will give it a try. Advertisements for the company’s cars have been featured in Google Results and YouTube since late 2023 and early 2024, as well as X.

It is unclear whether spending since February has been earned on X, although Google’s ad transparency database shows that Tesla still has about 700 active ads Properties across Google, such as search and YouTube. The company did not respond to a request for comment.

Elsewhere in Musk World, Tesla revealed it paid SpaceX about $800,000 in use to use a private jet from Rockets – Musk would usually have a very advantage in order to shuttle around the headquarters of various companies he oversees. That said, even if the fee seems to be expected to decrease in 2025. Tesla paid only about $40,000 for SpaceX to use the plane during its use in February 2025.

Protecting musk on all trips is not cheap either. Tesla revealed in the proxy that it paid a security company owned by Musk $2.8 million in 2024 — an increase from the $2.4 million it paid when it first engaged the security company in 2023. That security company earned $500,000 from Tesla through February 2025, and like last year, the automaker notes that this only represents a “portion of the total cost of security services concerning Mr. Musk.”

But last year the biggest deal between Musk’s company came from Xai, which actually paid Tesla’s $198.3 million. Almost all of this is Megapack battery storage product for Tesla, XAI is Use in Tennessee Data Centers. Xai also paid $36.8 million for Megapack products in the first two months of this year.

Tesla’s success also benefits Musk’s brother Jimbal. Not only is he a member of the board, but the new agent application shows that Tesla has paid His drone company, Nova Sky Stories, $300,000 Show it on “We, Robots” in the automaker event October 2024.