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Substack updated its app to make it even more like TikTok

Substack updated its app to make it even more like TikTok

By adding vertical video feeds to their apps, the alternative has stepped up to become an all-in-one social media/creator platform. Technically, the new tiktok style feed is an existing redesign Media Tab The company added to the app in 2024, but either way, the alternative intention is clear: It hopes Instagram, Tiktok and YouTube currently share a short video pie.

The feed has scrollable videos from the creators you subscribe to, as well as other suggested scrollable videos. A variety of forms of short form content may be included, for example by Alternative notesthe company’s Twitter-style Weibo features, longer video post clips, and final podcast previews.

According to alternatives, adding multimedia features like podcasts and videos is a boon for creators. “82% of the top racing writers in the bench use multimedia, up from more than 50% in April last year,” the company said. Supporting short videos is an attempt to push things further.

Added replacement Support local videos In 2022, Extended these features In 2023, recently, creators can Host live video streaming In 2024. The company has always been important because it is not only a newsletter, so it is regarded as a replacement home, but it has been trying to replace it. The creator of the court Tiktok Especially since at least 2024.

Redesigning alternative apps provides subscribers with a new way to find creators to follow and makes the platform a better home for a completely new type of creators. Alternative timing of change has a purpose. Additional breathing chamber President Trump gives Tiktok The ban by not executing the app will end in April, which means there may be room for alternative vertical video applications.

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