As the Future of Tiktok We’re still not surealternative attempts to lure creators into its platform by doubling the video. The company announced Wednesday that it will now allow creators to monetize their videos on the platform and let them post videos directly from alternative apps.
Previously, creators were able to share videos in notes, which was an alternative Twitter-like feed, but the note-taking feature didn’t support paywalls.
Also, when the creator publishes a comment, the subscriber is not notified. By posting video posts, creators can now directly engage their audience and make money.
Setak said that fears that his future video creators on Tiktok can join their platform to build subscription-based video businesses, while alternative creators can reach their audience directly without relying on algorithms.
After the creators post videos, they can track post views and new subscribers and view estimated revenue growth for their post-driven new paid subscriptions. They can also monitor changes over time.
Currently, creators can only pay for the entire video posts posted in the app. In the future, replacement plans allow creators to display specific parts of the video as free subscribers as trailers.
The company said it is committed to building tools to help video creators and will explore adding other features such as tools to trim and edit videos, as well as enhanced analytics to track video performance.
Alternative added videos in 2022 and said adoption of the format has been growing.
The company notes that creators who add video and/or audio to their alternatives earn more than 2.5 times faster than those that don’t.
The company also said that in April 2024, more than half of the top 250 creators using audio and video. By February 2025, this number had soared to 82%. Additionally, as of February 2025, subscribers (from audio and video creators) almost tripled their chances of paying for other alternatives, rising from 52% to 150% in just six months.
These changes today announce the latest efforts Mark Offack has provided to Tiktok creators. Last month, Alternative launched its $20 million Creator Accelerator Fund, which promises content creators won’t lose revenue by jumping the boat to the replacement. The company recently Live broadcast Also for all publishers.
