Substitution continues to double in video Tiktok’s future In the U.S., the company announced on Monday that it will launch a scrollable video feed in its app, making it the latest platform to introduce a Tiktok-like feed.
Given the time of release, if it faces a U.S. ban, the alternative could take advantage of the potential gap left by Tiktok.
One month later Alternative announcement It will start allowing creators to monetize their videos on the platform and let them post video posts directly from alternative apps.
First replace Started local video Back in 2022, an in-app media tab was launched later in 2024. The tab has now been redesigned as a scrollable video feed that will be in short-term videos in short videos under 10 minutes. Alternative plans are about to release long format and podcast previews in the feed.
The company believes the new feed will give creators who try new formats better visibility and discovery, while also providing readers with a better way to encounter new perspectives and voices outside of their inbox.
The new feed also allows alternative writers and creators to explore multimedia content beyond text-based newsletters, which the company says they are already doing.
As of February, 82% of the platform’s top writers used multimedia, up from more than 50% in April last year, the bench said. The company believes the new video feed has this momentum because it allows creators to develop in the direction of audiences where they are released.
For example, creators with alternative communications can also post short video content to Tiktok. Now, they motivate them to share the same short video content on alternatives.
With this new Tiktok-like feed, alternatives are seeking to meet the growing demand for fast, bite-sized content. Alternatives have joined a number of other popular apps that have launched their own short form video feeds after Tiktok’s popularity rose, including Instagram,,,,, Youtube,,,,, Snapchat,,,,, Netflix,,,,, LinkedInand more.
