Spotify’s new ‘smart filters’ let you screen library content by activity, genre or mood | TechCrunch

Spotify provides users with more ways to personalize the information they hear. The company is launching a new feature that allows users to filter their library through specific activities, emotions, or genres. These filters can also be used to find playlists, or to some extent audio books and podcasts, and even start new meetings on Spotify’s AI DJ.

The smart filter will begin launching on Friday and will first be available to premium subscribers on mobile devices and tablets including the US, UK, Australia, Canada, Ireland, New Zealand and South Africa. Spotify estimates the launch will be completed in the next few weeks.

The feature is coming as the company has added more personalized tools and features to its apps in recent months. Although these types of tools look small, they can help further distinguish Spotify From competitors It also makes it more difficult for existing users to leave.

For example, in April, Spotify began providing tools Create a personalized playlist using AI promptsin May, it added new Playlist management tool And a way to create your own custom cover art. You can do it now, too Talk to their AI DJ to personalize Your music selection and use A modified version of Spotify’s flagship personalized playlist, Discovered weekly.

Despite these changes, some users are finding that Spotify’s interface becomes too crowded, especially when companies enter the social networking space by adding messages. Podcast comments,,,,, Polls, Q&A,,,,, storya more similar Tiktok Or YouTube introduction Music Video and Video Podcast In the application.

The company often has face complaint About an overly busy user interface, the continuous addition of new features has left some users behind Feel Frustrated and At a loss. In addition to the company’s focus on algorithm suggestions, it even promoted Some user Give up Spotify completely.

But Spotify continues to report more users and subscribers – its user base swells by 11% to 696 million In the last quarter Starting a year ago, subscribers reached 276 million, an increase of 12%.