Follow it The long-awaited launch Spotify’s loss-free streaming streaming is also upgrading its services for free users. On Monday, the company announced that freelance users around the world will now be able to search and play any song they want, or play songs shared by friends or artists they follow on social media.
The company calls the new features “Select and Game,” “Search and Play” and “Share and Game” respectively. With the former, free users can play playback in the Spotify app to pick and play any song they want, and even search for specific songs and play them.
The latter’s “Share and Game” encourages free users to open Spotify when they encounter music on social media. For example, Instagram lets users share Spotify tracks with sound stories And allow users Share music on Instagram notes.
Previously, free users could skip limited jumping songs on mobile devices.
Spotify said the new feature will be rolled out to freelance users worldwide, but there will still be some restrictions that advanced users will not face.
Spotify’s advertising business has been struggling in recent months, and CEO Daniel Ek told investors that the company has been “too slow” in that regard. Ribbons hope advertising revenue accounts for 20% of their total revenue, but already As of June, it was growing at just 11%. By adding new free features, Spotify can increase engagement among its free user base, which will be exposed to more ads.
Spotify says other features, such as No loss,,,,, AI playlistand mixwill remain only quality products, while others will be like new products information and personalized playlists dailyavailable to users around the world, will cover previous free experiences and paid experiences.
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The company’s free users today form the majority of its user base. In the latest quarter, Spotify had 696 million monthly active users and 433 million free ad-supported customers. In addition, there were 276 million premium (payment) subscribers this quarter.
