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Spirit Airlines, fresh from bankruptcy, is ready to take on the new Southwest, CEO says

Spirit Airlines, fresh from bankruptcy, is ready to take on the new Southwest, CEO says


Airlines spiritualists external In bankruptcy, hitting its target to exit the first quarter, after a cappling a few years. CEO Ted Christie says that carrier is a landar and is willing to bring competitors, including opposite Southwest Airlines.

Last week, Southwest was shocked by customers by notifying it Start charging for checked bags For the first time in the middle of the century flight, a large strategy step for the largest domestic US carrier. (There are some EXCEPTIONS to the southwest of new bag rules, done in late May.)

“I think it hurts a little while they find their feet, and we will take advantage of it,” Christie said in Thursday.

Southwest is a US standout by offering all customers two free-checked bags, a perk that has endured recessions and other salaries while mainly carries estimated them every few years.

Spiritual airplanes, on the other hand, make a price of la carte usually in the US, with a charge for chair assignments, checking bags and other add-ons. This is a strategy that most of the large plane, except southwest, copied to a form or another.

As the Southwest charging start for bags and introduce the first standard economic class, which does not include a chair assignment or allow free changes, the spirit can win customers, Christie said.

Southwest said to get a class of open open-year-old-year-old modeling.

“There was at least one audience with people who intentionally picked up and flying southwest because they felt it was easier. They know they’re going to get two bags,” Christie says they’re going to get two bags, “Christie said. “Now that is no longer the case, it’s easy to say they will raise their aperture and they now look around.”

The Spirit is smaller than the southwest and even less than the last year, but it competes with the plane of cities such as Kansas City, Missouri; Nashville, Columbus, Ohio; and Milwaukee. If customers are watching travel sites like BurdenWhere Southwest is a new entrant, Spirit tickets can be cheaper and see higher in the consequences, Christie said.

Other airplane executives also say they expect to win some southwestern customers.

Delta air lines President Glen Huanenstein said to a jpmorgan industry conference on Tuesday with consumers picking Southwest based on the free-bag perk “and now customers for grabs.”

The Spirit, for its part, recently offered additional ticket sets that include items such as chair assignments and baggage.

The carrier now focuses on the gain return. It posted a net loss of more than $ 1.2 billion last year, more than double losses in 2023 while the grounded jets were due to a practical competition and a failed acquisition of Jetblue Airways.

Spirit has REJECTED Many new mergers desires at the center budget carrier Frontier Airlines. Christie says Thursday no “from the table” and that the fifth largest plane as a US cost carrier pointing to bankruptcy.

By the process of arranging this, beginning in November, the Spirit says it decreases its debt at about $ 795 million. The transaction converted equity debt for major creditors. The carrier also received $ 350 million equity effusion.

Spirit’s plan to relist the parts of a stock exchange but have not yet set a date.



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