Sparq Crown U is being unveiled, a college sports game using AI, blockchain and more to redefine the creation and marketing of mobile sports games.
This is a proprietary mobile game publishing and collection platform. Sparq announced that it has pre-made its first gaming champion, Crown U, which includes the college sports trademarks and names, images, similarities (NILs) of the greatest male and female athletes in the college sports ecosystem.
Crown U is a fast-paced multiplayer game that includes real college athletes, schools and stadiums in exciting cross-sports competitions. Unlike traditional sports sims, Crown U blends entertainment and skill-based games, and the chaotic energy of party knockouts like Fall Guys, the company said.
The SPARQ team leverages its intensive proprietary AI approach to select game types, subtypes, game mechanics, and game economic characteristics in a unique way. With the optional blockchain rewards program, fans can get incentives in non-game SPARQ locker rooms with cryptocurrency tokens and digital assets.
The company said it was an elegant fusion of Web2 and Web3 gaming capabilities.
Sparq’s publishing and acquisition team has years of experience working on some of the most valuable IPs available, previously leading Lord of the Rings, Marvel Comics, Dungeons and Dragons, Game of Thrones, Madden NFL, Madden NFL and 25 other major game champions. AI support and user acquisition tools and applications also drive SPARQ’s proprietary gamer acquisition engine for in-depth games.
“Our experienced team is strategically integrating blockchain technology with our proprietary AI
Mobile Games Publishing and Acquisitioning Methods that connect globally passionate college sports fans with university brands and traditional traditions, excitement and experiences that make college sports experiences so unique.
As part of the extended relationship, SPARQ will enable universities across the United States to
The University of Utah is profiting from its loyal fan base. SPARQ will target more than 700 universities and guide game-free integration from more than 100,000 male and female college athletes.
The athletes themselves will be paid through the blockchain backend to ensure that every athlete and university will conduct all important activity records on site to verify NCAA compliance.

“While traditional brands such as EA Sports focus primarily on console games, Sparq is strongly focused on fast, fun games in mobile games, striking the world’s most attractive fan base,” Jeffrey Steefel, head of Sparq Games, said in a statement. “More than 65% of Americans over 12 have their favorite college sports teams and have higher fan interactions in college sports than FIFA, NFL, NBA, NBA, MLB, F1 or Olympics, and the team has years of gaming experience to provide games in the game.”
Sparq’s mission is committed to empowering athletes around the world by creating excellent, highly engaging sports games, which not only entertains gamers and fans, but also financially supports participating athletes.
“Simply put, the success of SPARQ means that thousands of college athletes will profit from their names and images, images from these video games. Our goal is to release up to ten mobile games on our publishing and acquisition platforms by the end of 2029. Six out of six of the founding team members are former racing athletes themselves, and we have first-hand insights into how to achieve this.”
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