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Disney is bungling its most treasured property

Disney is bungling its most treasured property

Disney’s new real person snow White, Haunted by the controversy after the controversy, it must be that at birth, being cursed by an evil fairy tale (bad, etc., the wrong fairy tale).

It has to upset the studio. The original animated film was a huge success when it was first released in 1937, and it more or less invented not only the genre of Disney Princess movies, but also the animated film of Disney novels and all subsequent copies. Its innovations are still the basis for what we think animated movies should look like, and there is no better reason than the fact snow White They were about 90 years ago.

Currently a real person snow White The controversy related to Disney’s most reliable money-makers is at least six more. A brief overview: Rachel Zegler, who plays Snow White in a new live-action movie I once said that the original movie was incompatible,,,,, Criticize Donald Trump and his supporters Then I had to apologize for it, Says of solidarity with Palestinians during the Gaza Warall of which angered a conservative audience. Totally racist commentators are also frustrated Zegler, who owns Colombian heritage, plays a role Traditionally known for her pale skin. Meanwhile, Gal Gadot, who plays the evil queen Her motherland Israel has been supporting her voice in the war. at last, Dwarf actors questioned the film’s portrayal.

In response, Disney has weakened its marketing machines, restricted media on the red carpet, sent its main ladies to a dedicated friendly sales agency compared to previous live distributions and provided a window for ticketing sales. Hollywood Reporter wrote, for Hollywood insidersDisney’s attitude screamed: “We need to solve this problem. … Our belief is zero.”

The dispute is snow Whiteone of Disney’s most basic movies. It also shapes the childhoods of generations of Americans when defining this genre. Walt Disney Corporation may be the house built by Mickey Mouse, but he did it on a dime for Snow White.

how snow White From “Disney’s stupidity” to Disney’s greatest success

Snow White and Seven Dwarfs Advertisement, 1937.

Snow White and Seven Dwarfs Advertisement, 1937.

From outside, snow White Have all the materials that are clumsy. No one had made a long animated movie before, looking at the stupid, soft, fluorescent comics of the era, it was hard to imagine why someone would sit in one that lasted for an hour. Comics giggle, but who wants a comic that extends forever? Still, Walt Disney is determined to make an animation feature that is easy to sit on, which will have real artistic value. Extending the culture medium to this point would be expensive.

Throughout the 1930s, Disney turned his animation studio into a lab for how to make great movies. He has long considered his “Silly Symphony” shorts an artistic cousin of farce Mickey Mouse shorts, and now he is more serious than ever. He put money into his animator’s graphics, entered the art course of European fairy tale illustrators, and studied how the performance of light should look in animation. He paid for a huge and expensive leap in technology, the most notorious Create a multi-plane camera that allows new depth and perspectives to be created in a single frame.

Walt Disney is determined to make an animation feature that is easy to sit on, which will have real artistic value.

in the end, snow White In 1937, USD Cost 1.5 millionabout $34 million today. The newspaper at that time was called snow WhiteDisney’s stupidity. ”On the contrary, when snow White When we arrived at the theater, it turned into a huge blow.

They reportedly cried when they saw Snow White lying in a glass coffin surrounded by crying dwarves. Premiere received popularity Stand up and applaud. Sergei Eisenstein, the Soviet director who invented the montage, announced theThe greatest movie ever. “It’s creepy Box office $66 millionbecoming the highest sound picture ever The strong wind disappeared It premieres two years later.

forward snow White, No one can make animation so natural and expressive. Until then, the animation in the short film was silly, juggling performance. Mainly because humans are too difficult to attract people to attract animals – mainly drawn in static and unchanging expressions in flat, simple contexts. but snow White Taken in a deep, rich, painted world, Snow White herself is a charming, beautiful character who can blush, laugh and cry in a way that makes the audience blush, laugh and cry. It was a completely new effect and people responded strongly to it.

In 1937 snow White, Not all human characters are as naturalistic as Walt Disney wants. The prince’s role is minimized as Disney feels they can never be completely right. Watch again and you will understand what he means.

but snow White It also has commercial appeal in a way that seems to disintegrate Disney, which took him a while to figure out how to replicate. He continues to develop snow WhiteHis next two features, the 1940s animation style Pinocio and FantasyBoth of these can be said to be more than snow White In artistic achievements – but also Failed to make money. Great success snow White Buy Disney with enough credibility and he can continue to borrow money to fund his cheap movies, but afterward Fantasy,,,,, The company almost went bankrupt.

Disney did it Dumbo (1941) and Bambi (1942) gave up the expensive oil painting look of his first three films in a cheap way, thus obtaining a more stylish, pencil-heavy animation style that could be quickly eliminated. The company has been floating on the strength of a series of military propaganda movies during World War II Cinderellaa movie, following closely behind snow White.

In the two highest movies of these two Disney movies snow White and CinderellaThis matter has been resolved: A successful Disney movie looks like snow White. Even today, after Pixar, after the fully rendered animation, freezingstill OK.

How Disney learned snow White formula

Snow White’s character acts in Mickey’s voice parade on Friday, May 24, 2013 during Mickey’s voice parade at Disneyland Park in Anaheim, California.
Patrick T. Fallon/Bloomberg by Getty Images

Disney occasionally gets confused with formulas, but the studio’s great classic tends to follow this basic template snow White 90 years ago.

snow White The reason it became a musical is that the commercial film in 1937 was a musical. In today’s Hollywood, musicals are not commercial guarantees, but we still think music is the foundation of Disney’s recipes. Snow White begins the movie, hoping her prince comes and the prince sings to her – now Disney movies tend to give their protagonist a song “I want” and lovers are the duets. snow White There are no villain songs, but the evil queen is so camping that songs like “Poor Unhappy Soul” naturally expand the legacy she began.

Not all Disney animated movies are about princesses or even based on fairy tales, but in unprofitable times, Disney usually turns to princesses to turn things around. Little Mermaid In 1989, the studio poured out from the so-called Dark Ages and the Disney Renaissance. Princess and Frog,,,,, Confusedand freezing. Disney fairy tales tend to be gently surrendered and sentimental (Snow White didn’t wake up until Disney took her hand), and to this day, studios love to add teaching ethics lessons to their stories, e.g. snow White That love conquered everything.

snow White There are cute animal partners and comic magic. Both will become Disney storytelling staples. Snow White’s blue, yellow and red dresses will become her iconic outfit, an increasingly important part of Disney’s visual portrait and the subsequent princess. snow White Even the classic Disney strategy was innovated, which was to let the villain die by chance, thus keeping the hero’s hands clean, thus standing out from the evil laughter.

What has Disney left behind snow White It is the biggest element of its style. For the time being, the animation plays the jagged, aggressive lines of German expressionism: as Snow White sails into the wild forest, trees vaguely emerge from the darkness, while the wildlife’s eyes flash with a savage horror cut. Disney will continue to be Pinocio and FantasyThat’s why they are largely considered part of his most horrifying film, but later animation features will blend such a terrifying scene into a more gentle, more exciting action sequence.

Disney will give up snow White This is the strangest for modern audiences. As critic Caroline Siede wrote,,,,, snow White Constructs like classical opera or ballet with static, unchanging characters. You might think Snow White is a person like Pamina Magic flute: She is the center of the plot, but all she does is fall in love during a duet, and she has never really changed since. Her funny magic partner and villain’s mother’s figure steal the show. In later films, Disney would like the more cinematic storytelling style, they want more than just real love, and they have to overcome some internal flaws to get what they want.

The first snow White Like anyone has seen it before. New snow White It’s a movie cliché.

New live action snow White Drama is a weird attempt to trace the application of this formula to Disney’s oldest and most intense story. In the new movie, Snow White hopes to protect her kingdom from the selfish evil queen, but to save the day, she must overcome fear and self-doubt. She still sings “Waiting for Wishes” with good wishes, but now she sings about how brave she wants to be. All updates are so universal that in the end, the whole thing will be the committee telling a story.

However, when Disney tried to update storytelling, it left behind snow White That was the initial audience crying in their seats: that fanatic, painted, glorious hand-painted animation. The first snow White Like anyone has seen it before. New snow White It’s a movie cliché.

snow White A genre and a new art form were invented. This is so shockingly original that you can use it to come up with formulas for dozens of movies. But when Disney tries to tilt snow WhiteThe legacy of it, it increasingly tends toward formulas, refuses to take risks and creates new things. Finally, Disney may have learned the wrong lessons from its greatest success.

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