Snapchat is launching a new lens that can create and edit images using text to AI generators, the company specifically tells TechCrunch. The new “Imagination Lens” is available for Snapchat+ Platinum and Lens+ subscribers.
Imagine that the lens allows the user to create, edit and recreate snapshots by typing their own prompts. They can then share the image with their friends, post it to their stories, or share it outside of Snapchat.
Although Snapchat already has many generated AI lenses, the company notes that Image Lens is its first open and timely image generation lens.
Users can use custom prompts to generate images such as “create images of grumpy cats” or “turn me into an alien.” The lens also has preload tips that people can use, such as “turn me into four to five panel comics, but unexpected but heroic happenings”, “turn me into an interesting comic” and “let this guy jump”.
Snapchat notes that users can click on the subtitle bar at any time to prompt it to edit anything they want.
Earlier this year Revealing AI text-on-image research model For the mobile devices it says, it will power some of the features of Snapchat in the future. Although SNAP did not confirm whether the model powered the new lens, it did point out that its lens was built using a combination of internal models and industry-leading AI models.
Snapchat+ Platinum and Lens+ subscribers can find new lenses in the Lens Carousel or exclusive category. Once the lens is selected, they can click on the title to enter or edit the prompt. The Platinum subscription is priced at $15.99 per month, while the Lens+ subscription is priced at $8.99 per month.
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SNAP is seen as a leader in AR, but nearly every other tech company has also been investing in AI over the past few years.
A few months ago, the company Launched standalone lens studio iOS app and web tools Designed to make it easier for anyone to create AR lenses using AI and simple tools. In March, it launched its first Video-generated AI lens.
