AI entrepreneurship track on Monday issued It claims to be one of the highest video generators with AI to date.
The tool, called Gen-4, is being rolled out to individual and corporate customers of the company. The runway claims that it can generate consistent characters, positions and objects in the scene, maintain a “coherent world environment”, and reproduce elements from different angles and positions in the scene.
“Gen-4 can leverage visual references, combined with instructions, to create new images and videos that use consistent styles, themes, locations, and more,” Runway Written in a blog post“”[a]No fine-tuning or additional training is required. ”
Gen-4 sets new standards for video generation and has made significant improvements to the Gen-3 Alpha. It has the ability to have realistic movements and consistency of themes, objects and styles as well as excellent timely compliance and first-class worlds, with realistic movements, objects and styles as consistent, pic.twitter.com/w9aco5boj7
– Runway (@runwayml) March 31, 2025
Runway, that’s support Investors including Salesforce, Google and Nvidia provide a suite of AI video tools, including video generation models such as Gen-4. It faces fierce competition in the video generation field, including from Openai and Google. But the company has been trying to differentiate itself, Set a deal with a large Hollywood studio and Specify millions of dollars Fund movies using AI-generated videos.
Runway says Gen-4 allows users to generate consistent characters on lighting conditions using reference images of these characters. To create a scene, users can provide images of the subject and describe the composition of the shots they want to generate.
Using visual references, combined with instructions, Gen-4 allows you to create new images and videos with consistent styles, themes, locations, and more. Allow continuity and control in the story.
To test the narrative capabilities of the model, we have combined… pic.twitter.com/iyz2baew2u
– Runway (@runwayml) March 31, 2025
The company said in its blog post: “Gen-4 has realistic action as well as theme, object and style consistency, with high speed compliance and first-class world understanding. “The runway Gen-4 represents an important milestone in the ability of visual generative models to simulate real-world physics. ”
Gen-4, like all video generation models, was trained on numerous video examples to “understand” the patterns in these videos to generate synthetic shots. The runway declined to disclose the source of training data, partly because of fear of sacrificing competitive advantage. However, if the runway trained by copyrighted data is received without permission, the training details are also a potential source of IP-related litigation.
The runway faces lawsuits filed by artists against IT and other AI-generating companies that accused the defendant of training for copyrighted art without permission. The runway believes that the doctrine known as fair use provides legal cover.
The stakes are a bit high for the runway, which is said to raise a new round of funds that will put the company in a focus on $4 billion. According to information, the runway hopes to hit $300 million in revenue per year This year after the product launch Video generation model of API.
Yet litigation against the runway is swinging, and generated AI video tools threaten the film and television industry as we know it. 2024 study Commissioned by the Animation Guild, an union representing Hollywood animators and cartoonists, found that 75% of film production companies reduced, merged or eliminated their work after the technology was merged. The study also estimates that by 2026, the generated AI will destroy more than 100,000 US entertainment efforts.
