Fashion retailer Rotate group and game makers Moos collective Starting Bellemint Fashion style games on the global market.
Following the successful release in the US, Bellemint is now available on Google Play and the global iOS App Store. Muus Collective’s co-CEO Sarah Fuchs said in an interview with GamesBeat that the game has had more than 100,000 installations so far.
Fashion style game of a female-led studio seamlessly combines interactive games with real-world shopping. To be clear, the game was created by Muus Collective, and it belongs to them, but strategic retail partner Revolve offers it to their customers who can buy spinning clothes through the game.
“We’ve seen such an incredible positive response from the U.S. cohort. We’re seeing interest in the wider community on social media. So we think Women’s History Month is a great time for our women-led studio’s first game around the world,” Fauhes said. “It just happened to catch up with some really exciting initiatives that are our partners and we can tell you more about it as soon as possible.”
What’s interesting about this stylish game is that it has an interesting business model, with Muus working with Revolve’s strategic retail partners. You can try using real-world fashion projects from Revolve’s catalog. You can enter stylish spinning clothes in the competition to see if you can win votes. And, if you really like clothes, you can buy them through Revolve’s e-commerce platform. Or, if you just want your avatar to look really good, you can buy digital clothes with real money through in-app purchases in-game. In this case, your avatar can wear clothes.
Recover benefits from the game remotely because it enables customers to interact with their products through interactive style challenges. Players can learn about clothes and which styles are good matches by playing in-game clothes before stepping onto the store. They are also more likely to go to the store because they already know the games in the brand. Fuchs says players who make spin purchases in the game can gain more loyalty in the first three months after linking their accounts.
So far, Muus Collective chose not to enable players to create user-generated content or fashionable outfits in the game. Muus Collective’s co-CEO Amber Bezahler said in an interview with GamesBeat that Muus highlights the real world of digital fashion items in the game. (Did your head start to spin like me?).
“There is no UGC yet, because we have carefully planned luxury brand partners and we don’t want to eat up the great products they have,” Bezal said. “There may be opportunities to integrate UGC in the future. Currently, the content generated is in the form of people putting unexpected looks under a specific topic and then sharing them into the game and sharing them with their friends.”
Fox also noted that Bellemint provides players with creative tools. You can create your own avatar, choose your own facial shape, body type, skin tone, eye color, and more. You can choose the color of your hair, from the hair color that exists in the world to the hair color that dyes your hair. Bezahler says you can choose from a variety of outfits, gowns, tops, shorts, shoes, bags, scarves, hairstyles and a very basic look.
Since the game is a fantasy, if you want to go deeper into the fantasy, you can dress up as wings of costume fairness – wearing things you might not do in real life on the avatar. Muus Collective believes that even if you don’t create your own costume, players can be creative in choosing costumes.
“We want to be able to create and have that kind of costume moment. So both are derived from the real world, but we also have a fantasy element,” Fox said.
MUUS Collective’s game is indeed a place where fashion enthusiasts can also fantasize about buying expensive fashion items and using them on large occasions such as banquet hall dance or dance. In this way, the game is ambition for fashion fans. Those who want to interact with Revolve’s famous brand portfolio can do this with an immersive, gamified shopping experience in the game.
As Bellemint’s exclusive retail partner, Rovlove continues to push the boundaries of digital fashion
got engaged. To enhance the experience, U.S.-based players can link their spin loyalty accounts to unlock exclusive loyalty points and even earn double points on qualified purchases made through Bellemint in the first three months.
Additionally, players who reach Level 6 will unlock a limited-time 20% discount code on vorve.com, further bridging the gap between virtual styling and real-life shopping. It’s just the beginning – more exciting privileges and rewards are expected to be launched in the coming months.
Bellemint has quickly gained attention among fashion-forward gamers with impressive engagement
index:
- The average playback time of 30 minutes per day reflects a higher user interaction.
- 97% of the female user base, young shoppers have high participation.
- 51% of the players aged 18-24; 28% of the 25-34-year-olds are aligned with the core population of Revolve.
- $252 Average Order Value (AOV) is driven from Bellemint to Revolve.com.
- More than 1.6 million play styles and are counting.
Bellemint users (called designers) have a strong affinity for Revolve’s best-selling category, with dresses leading the way, and then a mix of tops, skirts and pants. Melody-owned brands, Lover + Friends has become the most shopping brand in the game, and Revolve and other styles of FWRD have played a key role in the success of the platform.
Bellemint’s seamless integration with Revolve’s e-commerce platform provides a truly unique shopping trip. Players can try the curated appearance and customize digital avatars with different sizes
and skin color, participate in daily challenges that inspire individual expression and provide feedback about feedback
The focus of other stylists hope is the best style. result? Games and
Shopping, digital engagement translates into real-world fashion purchases.
With Bellemint now globally, Revolve continues to innovate at the fashion intersection,
Technology and community, providing an aspiring but accessible platform for the next generation
Style lover.
“We are very excited about Bellemint’s U.S. release,” Fox said. “We found a very charming audience who loves to spin and interacted with their products over 5 million times in the game – a diverse avatar with unparalleled skin tone, hair texture and body size with items from brands like Bronx and Banco, Banco, Banco, Alc and Rococo Sand. We can’t wait to continue connecting with global expansion and revolutionary customers.”
Fuchs previously worked as the Sims champion in Electronic Arts. Those players would say they weren’t gamers, but they would spend six hours participating in the Sims.
“We are always looking for innovative ways to connect with our customers, and with Bellemint, we can bring our brand to life in a new way by providing a more serious experience,” Rovelve Group’s Ceo Michael Mente said in a statement. “Integrating our spin loyalty program into the game allows users to unlock exclusive privileges such as earning double points and getting special discounts, so they can enjoy the full benefits of spin shopping even in the game. This launch is an exciting step forward for Bridge Fashion and Technology, and we are proud to continue to push the boundaries in how consumers interact with our brands.”
“Fashion enthusiasts want a centralized place to discover and be inspired by influencer closets (e.g. Instagram and Tiktok), curate their own look (e.g., Pinterest), get friends’ opinions on the cart, and buy them easily. Bellemint is this one-stop shop, starting with the brand of Revolve,” said Emily Wang, partner and COO of Griffin Gaming Partners. “A few years ago, the rotation changed
Retail marketing games and their influential activations, so it’s no surprise that Revolve is at the forefront of the innovation-mobile gaming. ”
Bellemint has an active real-time operational calendar, and updates will be played regularly.
“It’s an exciting new phase for Bellemint as we continue to grow our audience and add more spin-centric features to the game,” Bezahler said. “Our female-led studio works closely with the Revolve team and its clients to conceive and develop features that will inspire and connect millions of fashion enthusiasts and connect digitally and IRL. Loyalty Program integration is just one of many features that we plan to provide a seamless shopping experience this year.”
Revolve Group is a fashion retailer for millennials and Gen Z consumers. The company owns more than 1,000 emerging brands. It was founded in 2003 by Michael Mente and Mike Karanikolas. MUUS Collective has 14 full-time members and some contractors.
Actually, if you shop in a store, you may have a narrower discovery when you encounter some moments in over 1,000 fashion brands in the rotating catalog. Fox said that through Beremint, players can get exposure to more types of fashion themes.
“You’ll experience products you may never have encountered and fall in love with them,” Bellemint said.
“Berremint is a place to inspire, and it’s a place where you can play fashion. Players come and they may not know how to spin, they can fall in love with it,” Fox said.
Fox said players are unique when considering becoming a gamer.
“Even if sometimes they play a lot of games, women usually don’t describe themselves as gamers. So, I think we have very enthusiastic players, but we want those who want to have a bite-sized gaming experience to use Bellemint,” Fuchs said. “If they stand in line for five minutes while they have coffee, they can play. Or they can sit down and spend hours in the game.”
The meta-narrative in the game is the player competing to become the ultimate designer. You can start with an assistant designer and then work hard to become the ultimate designer.
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