“Some of the company is hardly affected by AI,” said Vishal Sharma, Amazon’s vice president of artificial general intelligence. Mobile World Congress In Barcelona. He also refuted the idea that open source models may reduce computing demand and whether European companies will change their Genai strategy based on geopolitical tensions with the United States.
Sharma said at the 4-year-old startup conference that Amazon now deploys Amazon Web Services (Amazon’s cloud computing division – robotics in warehouses, and robotics in Alexa Consumer Product), as well as many other physical objects.
“We have three-quarters of a million robots now and they’re doing everything from picking up things to running in a warehouse. Alexa products are probably the most widely deployed Home AI product available… There’s no part of Amazon that won’t be touched by generating AI.”
In December, aws Announce It is a new family of four generative models, called Nova’s multi-modal generative AI model.
Sharma said these all test the public benchmarks: “It’s obvious that there’s a lot of diversity in use cases. There’s no one size thing. In some places, you need video generation…and elsewhere, like Alexa, you ask it to do something specific and it has to be very, very fast and needs to be highly predictable. You can’t hallucinate “unlocking the back door.”
However, he said, reducing the number of compute resources (because of the smaller, open source model) is unlikely to happen: “When you start implementing it in a different scenario, you just need more and more intelligence,” he said.
Amazon also launched “Bedrock”, for companies and startups who want to mix and match various basic models Even the depths of China – As a service in Amazon Web Services, and “You can switch you from one model to another”.
Amazon has also partnered with Anthropic (invested $8 billion) to build a huge AI computing cluster on its Trainium 2 chip. But at the same time, Elon Musk’s Xai issued Its latest flagship AI model, the Grok 3, uses Memphis’s massive data center, which contains about 200,000 GPUs to train the Grok 3.
“My personal opinion is that computing will be part of the conversation for a long time,” Sharma said when asked about comments on such a computing resource.
He believes Amazon is not under pressure from the recent open source model blizzard that has appeared from China: “I won’t describe that,” he said. So Amazon is relaxed about deploying DeepSeek and other models on AWS: “We are a company that believes in choice… from a customer perspective, we are willing to adopt any trends and technologies,” Sharma said.
When AI appeared with Chatgpt in late 2022, did he think Amazon was taking a nap?
“No, I think I would disagree with that line of thinking,” he said. “Amazon has been working in AI for 25 years. If you look at things like Alexa, there are 20 different AI models running in Alexa…we have already had billions of parameters for languages. We’ve been looking at it for a long time.”
About recent questions dispute Around Trump and Zelensky, and then cool down Regarding the relationship between the current U.S. government and many European countries, does he think European companies may look for Genai resources elsewhere in the future?
Sharma acknowledged that the issue was “outside” of his “knowledge zone” and the consequences were “hard to predict for me…” but to some extent he did do that some companies might adjust the strategy: “I’m going to say that this is the case with technological innovation for rewards,” he said.
