Our world has too much information and not enough background.
Recently, we have heard a lot from our audience – understandably, it’s a time of chaos. There is too much news, too much push alerts, too much confusion about what is going on. This makes many people feel overwhelmed, or even overwhelmed. Worse, people we hear say they avoided news altogether, at the moment when the stakes in our democratic countries have never been so high.
We want to help solve this problem. At Vox, we are always committed to helping you understand what really matters and how to think.
That’s why today, we have some exciting announcements for our audience.
First, today, we are launching a new tagline and mission statement, and we think that in the current era of information overload, Vox can do something for you. We want to tell you about this because it’s inspired by what our audience hears every day.
Our new slogan is Understand all this.
Our new mission statement is: Our world has too much noise and too little background. Vox can help you understand what’s important.
If this sounds like something we are already doing, that’s good news for us. It has been at the heart of Vox since we founded more than a decade ago, and hopefully it has been reflected on the work we do. But we want to make it clear that this is because we think it’s a promise to you – we won’t drown your panic headlines or endless stream of notifications. We will filter the noise and help you understand what matters and why. We will provide clarity, insight and tools to help you live a better life. And we will be very happy too.
A good example of what we are going to do is log inour new daily newsletter (in briefly) tells you an important political news story you need to know every day. You will start to see more story formats, we tell you about the topic in 400 words, or explain it with a graph.
Second, we are pleased to announce that we will receive new benefits as part of the VOX membership program: Members will be able to access the ad-free version of the Vox podcast. We know this is one of the most worthy perks for our members, so we are excited to thank our most loyal listeners with this new podcast listening experience. You can listen to all the shows you like, as explained today in the grey area, explain to me, and it cannot be explained, without ad interruption. If you are a member, you can find instructions How to access your ad-free podcast here. (If not, you can Join here)
Vox exists for you. Our mission is to help you stay informed in a world where there is too much noise. Tell us How we are useful.
