Netflix Testing new search features powered by OpenAI have begun to help customers find movies and performances. Bloomberg. Streaming services have reportedly provided options for Australia and New Zealand to use the tool. It will allow users to search for terms other than the title of a particular show, the actor’s name, or the type of view they want to watch. Bloomberg Saying this will provide them with a way to search for content using more specific terms (such as mood). Presumably, this means that the service can show a dramatic performance of search query, which is “sad” and seeing it powered by generative AI, users are likely to be able to use natural language in their search terms.
As news organizations point out, Netflix has used artificial intelligence to implement some of its existing features, such as learning users’ preferences based on its viewing history to recommend titles that they are more likely to watch. It is looking for more ways to use the technology. Currently, open-driven searches are only conducted in both countries, but Netflix reportedly plans to expand its testing to more markets, including the U.S. The company has a history of rolling out features to Android users Before making them available On iOS. However, this time the feature is currently only accessible on iOS devices, and it is not clear whether the next test market will be accessible on Android.
