Mrbeast, a 27-year-old popular YouTuber, known for his meticulous challenges and giveaways, is entering a new field: He is reportedly starting his own phone company.
according to Business InsiderMRBEAST plans to launch a mobile phone service next year. Business Insider also reports that Beast Industries’ MRBEAST and executives are considering fintech and mobile games.
YouTuber’s new plan includes the establishment of a mobile virtual network operator (MVNO), a strategy involving the use of existing networks of major companies such as AT&T, T-Mobile and Verizon. By working with one of the operators, MRBEAST can provide affordable prices and good service without the high cost of building a mobile network on its own.
This is similar to the strategies adopted by other celebrities, such as Ryan Reynolds and Mint phone, The item was sold to T-Mobile for about $1.35 billion. T-Mobile provides MVNO solutions and has previously worked with MRBEAST.
The upcoming adventure is part of Mrbeast’s larger strategy to expand its brand, which includes food companies’ full meals and lunches as well as the toy collection. The new telephone company could help his business reach profitability. Although Mrbeast has a large fan base and about 430 million YouTube users, his media business is not a money-making person.
Last year, Mrbeast’s side was noisy and full, with sales of about $250 million and profits of more than $20 million. Bloomberg. Meanwhile, his media business, including his YouTube channel and reality show competitions on Prime Video, lost nearly $80 million.
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