The last OctoberMeta dipped its toes into the world of facial recognition (a area with tricky records) and tested two new tools internationally: one to stop the scam with the similarity of famous characters, and a second facial recognition feature to help people get back into compromised Facebook or Instagram accounts. Now, the test is expanding to a more well-known country.
Mehta also began rolling both tools on Wednesday after initially performing facial recognition tests in the UK. The company said that in other countries where the tool has been launched, the protection of “celebrity bait” is expanding to more people.
Meta said it received a green light in the UK after “interacting with regulators”, which itself has achieved significant significance in the last few months of embracing AI. In Europe, there is no activated facial recognition tool in another key region in Europe.
“In the coming weeks, public figures in the UK will begin to see in-app notifications, letting them know that they can now opt in to get celebrity bait protection as facial recognition technology,” said a statement from the company. This and “video selfie verification” optional tool, Meta said.
When Meta first described the launch in two new facial recognition tools, the company said that the features were not used for anything other than the stated purpose: Battle scam ads and user verification.
“Whether our system finds a match or not, we will immediately delete any facial data generated in this one-time comparison ad and we will not use it for any other purpose.” Blog Posts (Details about the UK expansion have now been updated).
However, development comes at a time when Meta is fully integrated into AI in its business.
In addition to building your own large language model and using AI in its products, it also Reported work On standalone AI applications. It has stepped up too Lobbying work Focus on this technology and give it two cents Adventurous AI Apps For example, those that can be weaponized (this means that nothing meta-built is risky).
The company’s move to build tools to solve instant problems on its apps is probably the best way to get any new facial recognition features. These features comply with the bill. As we said before, the Accused of years Can’t stop The liar misappropriates the face of a celebrity To leverage its advertising platform to spin scams such as suspicious crypto investments (such as unsuspecting users).
Facial recognition has been one of Meta’s Thornier fields for many years. Recently, the company last year Agree to pay $1.4 billion To resolve a long-term Texas lawsuit, the lawsuit is being sued for inappropriate biometric data collection related to its facial recognition technology.
Facebook in 2021 closure Its decade-old facial recognition tool is used in photos, and the feature faces many regulatory and legal issues. Interestingly, at that time reserve Part of the technology: its deep-faced model, which says it will incorporate future technologies. This is likely part of what products are building today.
