CNN
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Shares of Google-Parent Alphabet fell more than 3% in trading earlier Monday after a report sparked concerns that its core search engine could lose market share in AI-driven competitors, including Microsoft’s Bing.
Last month, Google employees learned that Samsung was weighing the default search engine on its devices rather than Google’s, which caused a “panic” within the company. Report Excerpted from The New York Times, citing internal messages and documents. (CNN has not reviewed the material yet.)
To address the intensifying competition, Google is said to be developing a new AI-powered search engine called “Magi”. The company reportedly has about 160 people working on the project, aiming to change the way results appear in Google searches and will include an AI chat tool that can be used to answer questions. The report said the project is expected to be launched to the public next month.
Google spokesperson Lara Levin Launched last year This allows users to search by combining images and words.
“We have done this in a responsible and useful way to maintain the advanced standards we provide for delivering high-quality information,” Levine said. “Not every brainstorming deck or product philosophy will cause a rollout, but as we said before, we are excited to bring new AI-driven features to search and will share more details as soon as possible.”
Samsung did not immediately respond to a request for comment.
Google’s search engine has dominated the market for twenty years. However, Chatgpt’s virus succeeded, and could produce a compelling written response to a user prompt, which seemed to have enabled Google to defend for the first time in years.
In March, Google began opening access to Bard, its new AI chatbot tool that competes directly with Chatgpt and promises to help users outline and write draft papers, plan friends’ baby showers, and get lunch ideas based on what’s in the fridge.
During an event in February, a Google executive said The company will bring the “magic of generating AI” directly to its core search products and use artificial intelligence to pave the way for “the next frontier of our information products.”
Meanwhile, Microsoft has invest And partnered with Openai, the company behind Chatgpt, to deploy similar technologies in Bing and other productivity tools. Other tech companies, including Meta, Baidu, and IBM, and many startups are competing to develop and deploy AI-powered tools.
But tech companies are at risk in embracing the technology, which is known Making a mistake and “illusion” response. This is especially true in search engines, which are products that many people use to find accurate and reliable information.
Google is Called After bard’s demonstration, an inaccurate response to the telescope problem was provided. Shares of Google’s parent company Alphabet fell 7.7% on the same day, removing $100 billion from its market value.
Microsoft’s Bing AI demonstration was also asked Several errorsincluding types that are obviously indistinguishable from vacuums, and do not even constitute information about certain products.
exist Received a 60-minute interview Google and Alphabet CEO Sundar Pichai aired Sunday, highlighting the need for companies to “responsible every step along the way” when building and releasing AI tools.
For Google, he said, this means spending time doing “user feedback” and ensuring that companies “can develop a stronger layer of security before we build, before we deploy more capable models.”
He also expressed his belief that these AI tools will ultimately have a wide range of impacts on businesses, professions and society.
“It’s going to affect every product of every company, so that’s why I think it’s a very, very deep technology,” he said. “So, we’re in the early stages.”
