In challenge to YouTube, TikTok revamps its desktop platform | TechCrunch

To use YouTube, Tiktok is using several new features to improve its desktop platform. company Announce On Thursday, its web-based experience features a new modular layout that gives you refreshes, new Explore tabs, immersive full-screen live game streams and floating players.

The new web layout for the social network has a repositioned navigation bar designed to allow for a more immersive and unattentional viewing experience, more consistent with the mobile version of Tiktok.

Additionally, game streaming is now available to “online” in portrait or landscape mode. Users on the desktop will see the horizontal view, while mobile users will be able to simply rotate the phone to view in horizontal mode. With this change, Tiktok’s dominance in the game streaming market is coming soon.

Tiktok also launched a new “favorite” feature that allows users to organize their favorite videos into custom categories. The idea behind this feature is to make it easier to find and revisit saved content later.

For example, you can group all your favorite recipe videos into a collection while organizing your favorite DIY videos into another series. This feature is similar to YouTube’s Playlist feature, and can also save videos to revisit them.

Desktop users can now also access floating players exclusively on Google Chrome. Flexible floating windows keep tiktok visible on top of other windows, allowing users to multitask while still watching content. It is worth noting that it is now possible to use YouTube videos for quite a long time.

Tiktok also brings in-app “Explore” pages to the desktop, allowing users to view curated collections of content based on their interests.

“Our users interact with Tiktok in many different ways, which is why we are excited to introduce these web application updates,” Cody Puckett, Product Manager at Tiktok, said in a blog post. “By enhancing our desktop capabilities, our goal is to bring Tiktok’s handheld magic to the desktop, providing an engaging experience with greater flexibility so that you can enjoy Tiktok anytime, anywhere. As Tiktok grows, we remain committed to innovating for our community and ensuring that the platform is accessible to everyone.”

While Tiktok is known as a mobile-first platform, it makes desktops more convenient for the company as it continues to challenge YouTube and now twitches. While Tiktok is the leading short-form video platform, it still lags behind YouTube, which has 2.5 billion active users in its overall user base, which is why the company has been publishing features to challenge the platform Google has.

Tiktok has been increasing video time on the platform over the past few years and has even been discovered Test upload in 60 minutes Once. Tiktok was initially launched in videos that support 15 to 60 seconds, but now allows users to post 10 minutes of videos.

Tiktok has also been launched Video irrigation thumbnail And tested Horizontal full screen mode On mobile devices, both approaches are designed to make viewing long format content easier.

Tiktok said there are a billion people around the world using Tiktok for entertainment and discovery, and it has always explored ways to enhance its platform and meet the changing needs of its users.