After the keynote, Nissan led us into a courtyard to view (but not take pictures) a range of vehicles in various development states. The most attractive thing is a durable electric SUV that seeps out the X-FERRA atmosphere. LightOffer will begin production in 2027 in Guangzhou, Nissan, Mississippi, a clever one Escape the latest tariffs President Trump announced.
Nissan sees the vehicle as a way to separate itself from its competitors. “You see outdoor electric cars, which is not what you see today. The reason for this is to be different because the market will become very fast. We want to make a more unique offer,” Espinosa said.
But sometimes, there is good reason that some type of EV is “not what you see today” and trying to be different is certainly commendable, but not always recommended. We will soon see if Espinosa’s strategy will disappear. Anyway, this rugged electric SUV will beat Scout’s Provide products on the market and will be with Rivian’s R2. That is, if everything goes according to the plans of both automakers.
Nissan has huge plans and has an interesting upcoming lineup that, on the surface, seems to make it a car firepower and a real competitor in the electric car market. To achieve these recommendations requires leaders to be willing to move forward positively while carefully studying the current situation and making huge changes.
New boss, old lineup
The new Nissan CEO explains the current situation in Honda, and the Espinosa’s voice is frustrating. “The fact that the integrated negotiations have ceased in no way means we are not working with them,” Espinosa said.
“The future of the industry will be very challenging, and it’s clear that the name of the game is the way you build efficient partnerships,” Espinosa told reporters at a roundtable event. “For automakers, sharing platforms can reduce financial commitments from both parties. Parts procurement is also beneficial. Suppliers will always prioritize customers who order the largest order. If the part is used in multiple vehicles of multiple brands, it will cost faster and less.
This is the economy of action economies of scale. question? Nissan’s size has dropped sharply. In 2018, the automaker produced 5.8 million vehicles per year. At present, this number has dropped to 3.5 million units. Currently, it has a shortage of U.S. factories and its lineup has been slowly refreshed over the past few years, still lagging behind its competitors in some cases. The latest move to correct the situation has brought its own problems.
Ariya is a beautiful reboot of the electric car strategy of automakers, but the vehicle itself is not taking off like other automakers’ electric car products. Nissan North America chief planning officer Ponz Pandikuthira told how wired time can damage the launch of the vehicle. When it was introduced, Tesla began to lower prices to defend against new competitors in the market, and suddenly, Ariya was 20% more expensive than being 20% more expensive than being equipped with a similar Tesla.
