For decades, Popcorn is a staple of theater movies and exhibitors under the exhibitors. Now, receiving it comes is being important.
As recently in three years ago, Amc entertainment did not sell any merchandise. Last year it quits new popcorn buckets, drinking sippers and t-shirts of tune with about $ 65 million income.
“It started with us in a big way with our own movie, ‘Taylor Swift: Eras eras,’ we’ve grabbed in an incredible number of popcorn weights,” we said CEO ADI ADI adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi adi Adi Adi Adi Adi Adi Adi Adi Adi Adi Adi Adam Aron. “That arouses us to do almost all the time … just literally every month.”
Other theater chains Sincerely,, MarusRegal and B & B theaters also covered popcorn buckets, using these specialist items to drive concession purchases, making a sense of urgency to open the weekend and adding worth the theatrical experience.
“Post-Covid, we know that finishing cinema is not really important like today,” says Paul Farnsworth, executive direcorth in communication and content with B & B singaters. “We know that time that the biggest casualty for our industry is people who fall from the usual going to the movies.”
Hollywood production issues bring less theater release and Small ticket sales at 2024, with office office box at 3.4% from 2023 to $ 8.74 billion. Farnsworth noticed extraordinary popcorn buckets can add value to a customer in the movies and makes a trip to a shelf or reconciliation of the movie’s display.
“So good for the bottom line,” he said. “The big amount for us is that people come in and have fun things they get at home and they take pictures with them in theater.”
For Cinemark, proof of concept arrives with release of “shout VI” in 2023.
“We made a ‘scream’ popcorn bucket and it was completely captured by surprise,” says Sean Gambang, CEO of Cinemark. “This item has this great quit. We sell from the thing then and basically we sell people online after.”
Not just a movie snack movie
Popcorn campaign buckets that have been a long turned part of Theme Park Merchandising, driving in income to those who prefer Disney and Global both across and internationally. However, theaters based on US handwriting is late to adopt the trend.
The Marketing and Merchandle Company Zinc designs manufacturing branded popcorn buckets and drinking colds for a decade of internationally, but its conditions in 2016.
“Theaters run because cups do not fit into holders,” Rod Mason said, Vice President of Zinc Group’s business development, one of the largest players in premium popcorn space.
A shift came in 2019 with a R2-D2 Popcorn Bucket made for “Star Wars: Skywalker,” Mason said.
“Amc took a punt on it,” he explained. “They took a lot of thousands of pieces. They sold it for about three or four days at a higher price. No such thing ever done, and it’s like ‘OK, well, it works . ‘ “
A Refamped version of Droid Popcorn Bucket is released for the 25th Anniversary Screenings in “Star Wars: Episode 1 – a Menace Menace.”
The popcorn bucket and drinking cubo cubo Comoc sold for $ 49.99.
However, real hourly water for the niche market has reached almost five years ago with the current popcorn bucket honored by “Dune: Part of the previous March. in film but inspired crude comparison to a mature product.
“The beauty of ‘Dune’ bucket is not just intended to be viral,” Mason said.
The $ 24.99 bucket is sold and found momentum in second markets. Receipts from eBay Show these popcorn buckets sold for between $ 50 and $ 210 each on the reselered site.
“Popularity of popcorn buckets of social media mixed with limited supplies of popcorn buckorn buckets’ fear of missing buckets if buckets are bought when [they] They appear to be available, “Lindsay Brookshierier, Director of the online Disney Guide Mickeyvist.com.
The “Dune” bucket is inspired “Deadpool & Wolverine” Actor and Preamercer Ryan Reynolds to design a cheeky popcorn bucket for release of his film.
“Years from now they look at 2024 as the battle of popcorn buckets,” Reynolds wrote X to improve the concession head, which popcorn’s head opened the head of the popcorn.
The $ 29.99 bucket exclusively available to AMC and releases the same weekend as San Diego Comic-con and the “Deadpool & Wolverine” film release.
More extraordinary popcorn buckets coming
Studios and theaters are more active about working companies like Zinc to generate unique popcorn buckets for moviegoers.
“It’s a very competitive business,” Mason said. “Everyone seeks to go out, and not just companies like us, but also companies buy it. They try to make sure they have the coolest thing in the past 12 months Because there are many eyes in this business part. “
And the movie industry is about to have an influx of blockbuster titles now that production delays from pandemic and dual Hollywood strike is in the rearviod mirror.
Following “Captain America: Brave New World,” That Announcing Friday, the 2025 calendar has a “thost of cragons,” “Superman,” “Fantastic four: First Step, “Bad: For good,” “Zootopia 2,” and “avatar: fire and ash.”
And 2026 have the same promised Tie-ins for popcorn buckets with a “Super Mario Bros.” Sequel, “Avengers: Last Doomsday,” “The Mandalorian and Gruego,” “Toy Story” Shrek 5. “
“We’re gone to a couple,” said Farnsworth to B & B. “We didn’t crazy ‘Dune’. But that’s different from one of the hinges ‘points for us. It’s like it,’ We need to give attention. ‘ “
B & B, the fifth largest cinema chain in America with 58 locations, should be important to have products it offered and how much it has purchased. Movies like “bad,” with a lot of built-built audiences, a safe bet. But cinema has a very short window to sell specialist items.
“Unlike typical popcorn bags, evergreen, if you don’t sell the [product]You may not sell them a month after the movie, “Farnsworth said.
Meanwhile, AMC invests more.
“One of the major things we make in 2025 is the more we have expanded the value,” says that, inform that AMC has already set up 100,000 units or more. “We bought, because no one had to sell us on the opening day. There were a lot of people who went to see the movie in weeks and weeks.”
Revelation: Comcast is NBCunsalal and CNBC’s parent company.
