Hooters plans to make iconic orange shorts less revealing as part of brand rebirth

The orange shorts worn by the Hooters waitress have been American restaurant chain.

They were once the beacon of the so-called original “Nuolong” institution, part of what its slogan calls “pleasant cheesy” hooters.

But for Neil Kiefer, CEO of the group now leading the group’s team seeking to retake the Hooters brand, these uniforms are more than fabrics. They were deeply rooted in the identity of Hooters, who wanted to dial back from Risqué.

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“You don’t want to have hips on the plate,” Kiefer told Fox News figures earlier this year.

Kiefer said he wanted to retrieve the appearance that was rooted in the 1980s.

He said that just like dolphin shorts (a sporty style), men and women used to wear it, it was originally conceived.

Kiefer is the CEO of Clearwater, Florida-based Hooters Inc., which founded Hooters Concept in 1983.

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He told Fox News Digital this spring that his team and another franchisee planned to take over the remaining companies, Hooters locations operated by Atlanta-based Hooters Of America, which are located in the spring. Apply for Chapter 11 Bankruptcy Earlier this year.

Kiefer said that this means changing the iconic orange shorts of the American Hooters under the American Hooters of America.

“this [shorts are] “It should be suitable for the right size. They should be athletic, not sexual,” Kiefer said.

The public perception of Hooters and the founders see sustainability for its future as key to the next chapter of the chain.

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Kiefer believes that these uniforms express nostalgia for Hooters’ roots, suppressed by his name as “the young, sporty look of the female server” Family, women and everyday clients Feel comfortable.

“They make sure everything is fine”

Alli Lamb has no complaints about the uniform. The 21-year-old Hooters waitress and bartender began working in Boca Raton, Florida, a location independently owned and operated by the original franchisee – she was attending college.

Hooters does not provide it for Fox News Digital Unified requirementsbut Lamb told Fox News Digital in an interview in April that trying out costumes is part of the directional process.

“They make sure everything is good and you’re happy with it,” Lamb said.

As far as uniforms go, Lamb said, “Nothing really surprising.”

“That’s what I expected,” she added.

She said she heard people who didn’t like the Hooters dress code, which did not include colorful nails or visible tattoos.

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“But to be honest, I think that makes it more professional,” she said.

Lamb also appeared on the back cover of 2025 Hooters Swimsuit Calendar. She said she likes uniforms.

“Everything is covered,” she said. “There’s nothing that doesn’t need to go out.”

Kiefer is quick to point out that Hooters’ attraction is not only attractive to young people.

“I can assure you that at 2pm, there are a bunch of men and women there,” he said.

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It is an indicator that the Hooters in Florida Village recently opened, an age-restricted community located about 45 miles northwest of Orlando.

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For Kiefer, this frequent guest proves that Hooters work best when the outfit feels approachable – sporty enough to be “pleasantly cheesy,” but doesn’t show it alienates customers there Wings, beer and friendship.

“What may still be upset about some people is that shorts aren’t that shorts, but it’s not the brand,” Kiefer said.

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“So, there may be some, but we really don’t worry about that. It’s not that dramatic change.”