Google said in November it will be “tested” in eight European countries Omit results from EU-based press releases For a small number of users. The results already exist, investigation explain The news has no meaningful monetary value to the company. However, “public experiments” are hardly out of scientific curiosity. European Copyright Law The company must pay the publisher for the use of article clips, and Google may use that data to try to take over the negotiation leverage of the news media, it said.
“In our negotiations to comply with the European Copyright Directive (EUCD), we have seen a number of inaccurate reports that greatly overestimate the value of news content to Google,” the company wrote frankly in a blog post. result. “The results are now emerging: European news content in search has no measurable impact on Google’s advertising revenue.”
When the company removed news content from 1% of users in Belgium, Croatia, Denmark, Greece, Italy, the Netherlands, Poland and Spain, AD revenue did not change and usage was only 0.8%. (France was initially included, but the court warned that the company would violate previous agreements and face fines, so it exited.) Liu concluded: “Any use of missing is from inquiries that generate minimal or no revenue.”
TechCrunch notes Google walks a thin line here. It has faced antitrust fines for news content in France, and Germany is putting pressure on the company’s news licensing strategy. “Experiment” ultimately does not include the country.
The company has a long history of using visibility as a bargaining stick in similar situations (in some cases successful), including testing Canada,,,,, California and Australia. In the latter case, Australian gravel prevails: after Google Threat to remove its entire search engine from the countrythen Prime Minister Scott Morrison said: “Let me know. Australia sets rules for what you can do in Australia.” The bill passed and was created, Google hit Dealing with Australian media companies to license content. Yes, Google Search is still available.
