Get another rating in regulatory review. After a 2022 Competition and Marketing Authority (CMA) investigation, Google said Friday Add to UK to countries it supports User Choice Billing. This allows Android developers across the country to allow users to pay for in-app purchases using an alternative billing system.
Google said the UK will receive user-choice billing starting March 29. It will start with a non-game app that fits with how Google handles these launches in other regions. Regions that replace billing include the United States, Japan, Brazil, Australia, Indonesia, South Africa and the European Economic Area (EEA) markets.
Developers who join the program can only offer alternative payments, not in place of Google Play billing. They will receive a 4% discount on Google’s service fee.
This move is closely related to national regulations. In 2023, the company Floating users choose billing as a franchise Help solve a British CMA Antitrust Investigation That began the previous year.
Although Google acknowledged the impact of CMA on its decision in the announcement, the company structured the move in its blog post as (in this case, developers) what it might want. “While 90% of our developers are ‘satisfied’ or ‘very satisfied’ with Google Play’s bills, which provides people with a safe way to buy subscriptions and digital items in their apps, we recognize that some developers may have more options when it comes to processing payment methods, but Google Contest Contender Myrto Tagara Consultant Myrto Tagara Write.
