Google isn’t kidding around about cost cutting, even slashing its FT subscription | TechCrunch

Sources say Google is ending its corporate subscription to the Financial Times, which is not the only corporate media subscription on the chopping block. The cuts reflect the wider cost reduction efforts of the search giant, even as the company reports strong financial results.

Google has been implementing cost reductions in 2025, including elimination 35% of managers Since January, he has overseen teams of three or fewer and offers voluntary exit plans for multiple departments. Finance director Anat Ashkenazi sends a late signal last year The company will continue to push “further” in cost cuts, with revenue of $96.4 billion despite the alphabet reporting strong second-quarter 2025 results.

These cuts may only save thousands of Google; they come as Google faces growing tensions with news publishers. August data From the trade association’s digital content, the next one shows median recommendation traffic from Google searches to publishers fell 10% between May and June this year, and a 14% decline for non-news brands.

It is reported 30%, 40% and 40%respectively, based on data from similar networks.

According to Pew Research, Publishers attribute them to Google’s AI Overview feature, which has reduced clicks from 56% to 69% since its launch. This spring, Pew analyzed data from 900 U.S. adults, six out of 10 of whom conducted at least one Google search in March 2025 that produced an AI-generated summary.

Some may even see Google canceling its FT subscription, like a stolen refusal to buy the textbook they are copying.

Neil Vogel of People Inc, CEO of the largest digital and printing publisher in the United States, in a wealth event earlier this month.Bad actor“And accusing it of using the same robot to crawl a website’s search engine the same way it supports its AI capabilities.

In another stern op-ed this summer, Digital Content Next CEO Jason Kint wrote that Google’s AI Overview is creating a “zero click” environment where “All traffic deaths at Google end. ”

Google did not respond to a request for comment.