A connected survey of the internal operation of Google’s advertising ecosystem shows that despite the company’s company, a large amount of sensitive information about Americans is still open to serving the world’s largest brands. Your own rules Oppose it. Experts say this information can be used to identify and target specific individuals when used in conjunction with other data.
Display & Video 360 (DV360) is one of the main marketing platforms offered by the search giant, providing companies around the world with options for U.S. devices based on a list of internet users believed to have suffered from chronic illness and financial distress. Other categories of personal data ostensibly prohibited in accordance with Google’s public policy.
Experts say other U.S. users lists that can be accessed at prices on the platform have caused serious national security concerns as they reveal efforts to isolate U.S. judges and military personnel to executive staff and Capitol Hill staff.
First reviewed by Wired, an internal spreadsheet obtained from a data broker in the United States shows the current DV360 platforms hosting hundreds, if not thousands of restrictions or other sensitive “audience clips”, each of which Contains a lot of data that points to countless mobile devices and online profiles of countless mobile devices and Americans. These segments are not generated by Google, but are uploaded by DV360 customers to the system by DV360 customers, which others can use to target ads for specific audiences.
The Irish Civil Liberties Commission (ICCL) data is the oldest independent human rights agency in Ireland, which will be available in the field of hundreds of millions of device users, specifically based on health conditions, from chronic pain and menopause to fibromyalgia, and more, Psoriasis, arthritis, high cholesterol and high blood pressure.
“As with other demand-side platforms, advertisers are able to upload audience lists to Display and Video 360 (based on their own first-party data or from the segment,” said Erica Walsh, a spokesperson for Google. “Our policy does not allow the use of audiences based on sensitive information such as employment, health, financial status, etc.”
Nevertheless, many of the segments contained in the data are based purely on households and businesses that are clearly targeted, indicating that they are experiencing financial difficulties, for example, which can help advertisers identify people who are going bankrupt or long-term debt.
Another Google spokesman, Allison Bodack, told Wired that when the company finds “a non-compliant audience, we will take action.” When asked why Google did not detect a breakdown of descriptions such as “individuals who may have cardiovascular disease” or “parents of children who may have respiratory disease, such as asthma,” Bodack did not respond.
The segment that can be accessed through DV360, which targets Americans with asthma, contains at least hundreds of millions of mobile IDs (of which their list is called “People with Asthma.” In addition to the fact that their users are believed to have diabetes There is no other reason why hundreds of millions were found on the list. A large number of devices and user profiles are distributed in a list that target users determine that specific drugs may be needed, including certain controlled substances, such as Ambien. One list will exceed 140 million Mobile IDs link to opioid use, suggesting that users need to alleviate common “opioid-induced” side effects.
