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Prmagazine > News > News > Google beefs up its UK AI business with Agentspace data residency and more | TechCrunch
Google beefs up its UK AI business with Agentspace data residency and more | TechCrunch

Google beefs up its UK AI business with Agentspace data residency and more | TechCrunch

Google is doubling up its AI business in the UK, and in London on Monday morning, Google Deepmind Demmind Demis Hassabis and Google Cloud CEO Thomas Kurian appeared with clients BT and WPP to shed some of its plans. The company said it will expand UK data residency to include proxy space so that its enterprise’s AI agents can be hosted locally. Apart from that, it has partnered with Google to provide more economic incentives for those joining its new UK accelerator, up to £280,000 for Google Cloud Credits; plus expanded AI skills training.

Additionally, the company used the event in its DeepMind office to announce that Chirp 3 is an audio generation model developed there by the company that will be added to its Vertex AI developer platform. You can read more about this here.

Proxy space. “Agents” have become the code word for how businesses will actually start adopting AI – it is suggested that AI agents can be built to help people get their jobs done faster and interact better with their customers. Admentspace is the platform for Google to build these assistants. One of the most famous features is the enterprise NotebookLM – the service can ingest a lot of information and then summarize it, now Settings for use In a large-scale business environment. Other features of Agnetspace include multi-modal search, and of course, building an AI proxy using Generative AI.

Google launches emission Proxy space is Beta in December 2024, and Google Announce The UK’s data residency rights in October 2024, allowing private and public organizations to train and infer AI in the UK’s Gemini 1.5 Flash within the UK and infer it as UK news, bringing proxy space into the UK’s data residency area.

The idea here is to get more businesses to work with Google (rather than its competitors) to build their future AI services. Many people say reservations about how Big Tech will use its data to make their strengths. Data is “new oil”, so it remains a valuable commodity.

“They will have full control to keep the data as needed,” Kurian said at the event today.

Joining Hassabis and Kurian today are long-term partners in AI services. Both BT and WPP have signed development and data partnerships with Google Cloud and are early adopters of pilots using new versions like Imagen, VEO, and Gemini.

“We are quietly reshaping all of our operations,” said BT CEO Allison Kirby. “Operationally, it’s just huge potential for us.” Some of them have very direct customer faces, such as trying to help detect phone scams and improve customer service agents. Back to 2023 It said it will account for 55,000 jobs and replace one-third with AI.

The news follows two developments. Google is currently developing AI business. Last week, many new Gemini developments, especially Gemini 2.0, were launched, which began to revolve around multimodal generation and understanding in real time, using word cues to generate images, new robot models, and the development of its lightweight Gemma models.

In addition, the British government made A huge push In Europe, it is the same period Promote fewer dependencies Regarding large-scale technologies, support local enterprises and services.

It has plans and is urging departments to demonstrate adoption of more generated AI services, aiming to accelerate paperwork and building services that previously accelerated across data by functional and departmental silos.

The government’s dog dog is part of a bigger strategy: its hope is that AI will indeed prove to be a big economic wave and it hopes to ensure that the UK can catch it. To prove that the UK’s “open commerce” for artificial intelligence is a commitment to the AI ​​regional area, which will include data center capacity and regulatory changes to smooth the use of more data and other measures.

“These models are global and ubiquitous, and we need to set international standards for that,” Hassabis said of the move to relax how IPs handle in an AI environment to address today’s problems in response to the UK’s search for changes to the rules surrounding how AI companies use intellectual property to train one of the models, one of which is one of them More controversial topics Around how to use AI in the UK

Interestingly, the two major companies that the government has named so far Openai and Humantwo competitors in the field of generating AI services. Google’s announcement was late for partying, but could pave the way for more cooperation from the government front.

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