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Gen Z breaks traditional beer rules with new ice-cold trend that some call ‘refreshing’

Gen Z breaks traditional beer rules with new ice-cold trend that some call ‘refreshing’

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From being mentally unconscious to refusing to open the column, members of Generation Z are continuing to challenge Alcohol tradition.

Now, a generation born in the late 1990s to mid-2000s has sparked debate by giving the new meaning of the term “cold beer” – not about coffee.

Generation Z drinkers are buzzing online Add ice to their beer, Practice says it is refreshing. Meanwhile, bar purists are shrinking.

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“This is the most refreshing way to drink beer,” said one Tiktok user.

In another clip, a young influential character tests the sports brewed by Lemon Raddler (Lemon Raddler) Non-alcoholic beer, But the decision was missing something.

Three young people laughing at beer and food in bar/restaurant setting

Industry experts say that young people drink differently than older people. (iStock)

“Wait a minute, I think we need a glass of ice.”

“It’s super refreshing,” she added after taking a few sips.

“My husband did tell me… it was weird to drink beer on the ice,” she admitted in the title.

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In other videos, wives are seen torturing their spouse with ice pranks in pints or insisting on trying this trend.

The reactions are mixed together online.

“If that’s the way someone likes to drink, we won’t judge here.”

“That’s how I drink mine!” said one commenter.

Another called it “a good choice Summer drinks. ”

But these videos have some critics’ bubbles. One person wrote: “Everything except ice.”

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Another answered with a vomiting emoji.

Another person suggested: “Put the glass in the refrigerator and then you don’t need ice.”

The bar owner said they witnessed the trend firsthand.

The bartender holds the beer with ice, and the beer focuses on highlighting the new viral social media/Tiktok trend.

Bartenders warn that ice can taste and carbonate the beer. (iStock)

“I’ve seen some Gen Z customers demand ice in beer – usually in casual, warm environments,” Katherine Benecke Tredwell Park in New York City, Tell Fox News numbers.

“We don’t back down. If that’s the way someone likes to drink, we’re not judging here.”

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Baker warns that ice can dilute beer and mute the taste, especially in more complex styles.

“Beer like beer or wheat beer is lighter,” she said. “Considering the beer is already about 90 to 95 percent water, adding ice feels a bit redundant, but everyone is for themselves.”

For Benecke, this trend reflects a wider approach to drinking in Gen Z.

“Young drinkers have been cider, beer and sometimes putting ice on the ice.”

“I don’t know much about tradition, more about personalization,” she said, adding that she could see it getting as much attention as beer cocktails and sprays.

This trend also stands out internationally and has its roots overseas.

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“Young drinkers have been putting ice in their cider, beer and sometimes in the IPA,” Simon Garbutt telegraph.

“The cider stuff is a bit trending, but it will definitely taste better when they are refrigerated,” he admits. “It’s horrible when your drink is warm in hot weather.”

See new social media trends in outdoor restaurant environment with plastic glasses of beer holding ice in outdoor restaurant environment

Z drinkers around the world add ice to their beer to shock the bar etiquette. (iStock)

Gabout said some travelers develop this habit when they are abroad. Tiktokers noted that this is common in Thailand, while others say it has French ancestry.

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A travel influencer wrote on Tiktok: “The cultural impact of Thai ice in beer.”

“I don’t think it will last here,” Gabout added.

“Drinke it as a drink, not as a cultural relic.”

Timothy Martin, founder of the British and Irish bar chain Wetherspoons, responded more frosty.

“Nothing holy The modern world,” He told the telegram. As our American cousins ​​said, “Ice on ice in beer?

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However, not all industry insiders object.

Michelin-starred chef David Chang Momofuku Restaurant Group, Defends the idea and says in his podcast that the only reason people reject cold beer is “culinary snob” and insists that it can be “delicious.”

Young man drinking beer in bar and beer glasses seen on wooden table

The bar owner and manager said they have noticed young people ordering beer on ice, and some even said they would try it. (iStock)

“Drink it as a drink, not a cultural relic,” he said.

Other beer manufacturers are willing to try it out.

“I’ve never actually tried it, so I don’t want to write it out right away,” said Jordan Childs, co-founder and headquarters brewer of Mash Gang. Non-alcoholic beverages beer.

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Despite his respect for tradition, Childes said experiments should not be discouraged.

“I don’t think we’ll ever stop and let us back down and keep us from enjoying new exciting experiences,” he said.

“If this is the way a generation does this, it will be good for them. I’ll try.”

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