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6 Biggest Announcements from Apple Event 2025

6 Biggest Announcements from Apple Event 2025

Every September, Apple’s product release scripts will release the company’s latest series. iPhoneand various supplementary gadgets. On Tuesday, the company removed the packaging from the iPhone 17 in all variants, most notably the new brittle iPhone Air as well as the new Apple Watches-11 series and Ultra 3- and its 2-year-old upgrade AirPods Pro 2 Earplugs.

In addition to hardware, Apple has also launched a new version of the device’s respective operating systems. iOS 26 and Watchos 26both of which are in public beta all summer. (this The final version of iOS 26 It will be available on Monday, September 15. ) Liquid glass So far, interface design may even seem conventional.

Watch the following: Everything announced at Apple’s iPhone 17 event in 7 minutes

Many new devices come from new features in their operating systems, and Apple as a whole has health and fitness as one of its main drivers. It believes that the analysis features that emphasize how many features there are—especially most new heart rate sensing and live translation in the AirPods Pro 3—really rely on iPhones for heavy lifting.

Given Apple’s struggle with AI efforts, especially given its high pressure Apple Smart In previous events, the company approached an understatement of it: Only the occasionally mentioned features are powered by AI, while neural power in the new A19 Pro processor increases. Although there is no discussion on smart home technology, Short Tips in iPhone Air Announcement.

For more instant comments, check out our Apple Event Live Blog.


Don’t miss our unbiased technical content and lab-based reviews. Add CNET As the preferred source of Google.


iPhone 17 has a better screen

The update to Apple’s most mainstream models is the pastel colors. It is worth noting that the base iPhone 17 Now with a promotional (120Hz VRR) display, previously only on the Pro model. The screen is larger (6.3 inches), brighter (up to 3,000 columns), and features improved scratch and glare-resistant coating. Promotion has always been a well-received upgrade. I think there might be some dance now. Inside, it combines the A19 chip with a five-core GPU and adds fast charging.

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The iPhone 17 upgrade includes a promotional display.

CNET’s Apple/screenshot

this New front-facing camera With a 18 megapixel square sensor, it can have greater flexibility in frames and a greater field of view for central phase and stability. It still has two cameras, although the main camera is 48 megapixels standard via dual fusion or 24 megapixels.

The price starts at $799 in the United States – the price of 16E is $599, and All iPhones are available for pre-order Now. £799 in the UK and $1,399 in Australia.

iPhone air is thin, but powerful

The phones this year seem to be thin – at least for manufacturers, because Buyers don’t seem to be so interested And there are fewer iPhone buyers. Does anyone ask for a super thin iPhone?? But continues to not Foldable iPhone modelsWhat is the company going to do? look iPhone Air5.6mm thick.

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CNET’s Apple/screenshot

It has polished titanium frames and ceramic shields on both sides, which makes Some people just want to touch it. It’s almost entirely an internal battery, according to the company, with Apple claiming full-day battery life.

It also comes in high-end specs: a 6.5-inch promo XDR display and an A19 Pro processor in the Pro model. The processor incorporates neural accelerators into each GPU core (six of them), a larger cache, and more, giving it a considerable amount of computing power.

Watch the following: iPhone Air is here: Apple’s thinnest phone and new chip

New N1 chips and C2 modems improve connectivity (Wi-Fi 7, Bluetooth 6) and power protection. The device features a 48-megapixel fusion and a 12-megapixel wide-angle camera, a center stage front camera, and a way to combine front and rear cameras on-site.

It requires brand new accessories including a MagSafe bag (80 hours) and a thin translucent box. It starts at $999 (£999, AUD$1,799).

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Apple iPhone 17 Pro and Pro Max get steam chambers for improved cooling.

CNET’s Apple/screenshot

iPhone 17 Pro and Pro Max send love letters to photographers

Flagship iPhone Pro models tend to have only differences in screen size (now 6.3-inch and 6.9-inch), and their higher power processor, more flexible camera array and other component differences make their unique features possible.

Like air iPhone 17 Pro Use an A19 Pro processor with updated cooling and thermal management – the steam chamber – and has ceramic shielding at the rear and front. Apple promises to play 39 hours of video.

Camera is usually the highlight of Prowhich is still correct: It has an 18-megapixel front center stage camera and a triple-camera fusion telephoto system that contains three 48-megapixel cameras, which include a 4 x-8X telephoto with a maximum of 200mm. The phone can capture the original and genlock (to synchronize the video camera), which should The fantasy of the itchy photographer.

Professionals come in now Orange is not everyone’s favoriteand there is also a new 2TB storage option. They start at $1,099 (£1,099, AUD$1,999).

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Apple Watch Series 11 gets 5G connectivity.

CNET’s Apple/screenshot

Apple Watch Series 11, watch SE and watch Ultra 3 Get Redesigns

this Apple Watch Series 10 is our Editors’ Choice Smartwatch. The next generation Watch Series 11 Reduced thickness and has more scratchy front glass. It adds 5G support and better power management, allowing up to 12 hours of battery life. New flow surfaces can take advantage of liquid glass visuals. It adds Blood pressure tracking (Based on blood flow) to find signs of high blood pressure and sleep score of 26. Prices start at $399 (£369, AUD679).

There are new bands in new colors.

Watch the following: Apple Watch Series 11, SE 3 and Ultra 3 Unveiled: The Best New Features Announced

since The last iteration of the watch. Now, we’ve got Watch SE 3a new S10 chip with 5G wireless. It still offers 18 hours of battery life and an always-on display. There is wrist temperature sensing for ovulation tracking, which can get sleep apnea tracking, sleep scores and more. Prices start at $249 (£219, AUD$399), and bookings start now.

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The Apple Watch SE, which hasn’t been updated for a while, gets some much-needed enhancements.

CNET’s Apple/screenshot

Apple’s top smartwatch, Ultra 3, updated exist Watch Ultra 2 With wide angle OLED (small bezel means more display area). Apple has given emergency-related satellite connections that require new antennas and receivers. It also comes with an increase in battery life. Prices start at $799 (£749, AU $1,399).

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The Apple Watch Ultra 3 has a smaller screen bezel, so you can get more noticeable real estate without increasing your face size.

CNET’s Apple/screenshot

AirPods Pro 3 upgrade includes live translation

The AirPods Pro 2 version was released in 2023 and only offers incremental hardware upgrades for the 2022 model model (and therefore lacks the name change). this AirPods Pro 3 Smaller, with an updated design, it introduces foamy tinnitus for better noise isolation and upgrades active noise cancellation, translates in real time with adaptive ANC for better focus on speakers, five-size ear tips and IP57 waterproofing. Fitness enhancements include heart rate and calorie tracking from iOS, among other updates. The ANC’s battery life is increased to eight hours and its transparency is 10 hours.

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CNET’s Apple/screenshot

Live translation may be a bit awkward, though, or as CNET’s Macy Meyer said, Fluent convenience, not culture. Prices haven’t changed; their starting price is still $249 (£219, AUD$429).

Watch the following: Airpods Pro 3: Everything Apple just announced

New accessories for iPhone are worth noting

this iPhone Air New accessories debut. If you want to stay sparse and still have some level of protection, Apple will offer $39 Polycarbonate bumper This wraps around the edge. Apart from protecting the drop, I knew I needed it just to prevent the slightest phone from sliding out of my hands. There is also a traditional $49 Clear magsafe case Apart from the opaque Beats brand polycarbonate shell, the price is $45. If for some reason you want to turn an ultra-thin phone into a longer battery life phone, you can buy $99 Magsafe battery.

Redesign of the camera section iPhone 17 Pro and Pro Max This means it requires new case designs, and Apple has launched $59 in addition to all new design versions Magsafe case made from new Techwoven Materials – Recycled polyester-woven colored yarn into textured material and coated with polyurethane or PTU. presumably, Its fare is better than exquisite cases Apple released it with iPhone 15.

You can also buy a novel (Apple) $59 Defeat Kingstand Caselooks like the standard PolyCarb situation. However, kicking is not a kickstand. This is a hand strap with a small portion at the end that you can use to stand the box on its side. The iPhone 17 version also has a shelf case.

For many of the iPhone cases Apple launched yesterday, the company introduced magnetic attachment points. This makes them compatible with the new $59 Cross-body belt. On one hand, I’m not sure if I want to believe my $1,200 phone would give some magnets, or my tendency to walk into the walls and doorways. on the other handit may be safer than my back pocket.

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