Apple’s new ideas iPhone 17 Pro It’s simple: paint it in the same color as Cheeto dust, building cones and you only see the miserable idle Nissan on the rental car. Apple may call it “Cosmic Orange“But there is absolutely no heaven.
Yes, the iPhone Pro has officially disappeared from the orange orange…and, I think we should pretend that it is exciting.
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Bold colors can work. Ferrari red? Iconic. Deep midnight blue? Elegant. I even really like that the iPhone 16 is a Barbie doll. But is the fluorescent traffic orange? It’s a statement that looks like a seasonal prop that starts from Halloween, just three months from now. Or, as my editor has pointed out so cleverly, it looks like Tim Cook is pushing His alma materUgly palette among the innocent smartphone holders in the world.
New paint jobs don’t solve old stories. Below the orange case, it’s the same iPhone Pro formula – the camera is slightly better, the battery is slightly better, and the price is slightly more expensive. Apple knows that innovation lists aren’t jaw-dropping, or, well,”Awe“This year, it relies on vibration value. You won’t buy it for the subtle orange iPhone. You buy it because you want people to notice you (and then maybe question your taste).
This is my real problem. iPhones have been in balance. Style and material, hardware and design, beauty and brain. Along with orange, none of the apples are offered. It’s loud, not fashionable and fancy, without adding substance. This is not bold minimalism. It’s pumpkin role-playing.
The part of grinding my gear is that the apple has nailed the color before. Rose gold is iconic And the purple color of the iPhone 12 is fresh and has no cheesy. Even if the product is red, it can age gracefully.
But who remembers Yellow iPhone 14? No one. Or at least they don’t remember any hobbies. From day 1, the color feels like an Apple Clear Shelf Experiment.
Rather than doubling the chic on the road, why not give us the colors people really want?
For years, I’ve been begging for an ethereal sage green iPhone, and Apple finally gave us this Regular iPhone 17 lineupbut not a professional. Cobalt will be a welcome change, or, oh, Give us any actual blue. Even matte bronze feels high. Apple is a design-obsessed company, but somehow demanding the most finishes never see the light of a day.
Apple will use it as a new and vibrant personality for iPhones. Actually, it’s a marketing skill to dress up as brave. Five years from now on, true heroes will pull out of the orange iPhone and convince anyone that it still looks good. (I’m deeply sorry for the CNET staff who like orange shades. I hope you still like me after reading this article.)
But, I will give you one thing. At least when you face it to the street you will find it fast. This will glow like a danger sign.
