Listen, I’m also eager to learn the details of Apple’s release Activities for tomorrow’s autumnfrom new members iPhone 17 Family Update Apple Watch model. But now, what I really want is the answer to Apple’s “Awe” invitation, its fiery logo and a huge slogan. Sometimes the invitation from the company is smart but clear, but it confuses me.
Why does Apple want such an event? Obviously, one reason is encouragement like the article you are reading. And, in an environment, details about what is about to happen will always be obtained Leak ahead of timeIt’s a way to get interest and add a feeling – yes, I’m going to say that – magic. This is not a bombshell Taylor Swift engagementbut we can still review Apple’s hidden clues.
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The hottest match of the season
A year ago, Apple mocked the upcoming fall event.This is the time to glow“And a highlighted Apple logo design New Siri Glow As part of Apple’s intelligence. Unfortunately, the actual “luminescence time” was kicked out for weeks, as the AI technology is not ready to ship with the rest of iOS, iPhone 16-line. In fact, Apple Smart itself has less light and more unpleasant aromas because it fails to convey Apple’s hype. (To be fair, I found Several Apple intelligence functions It helped every day, but they didn’t fit the company’s vision at the time. )
So now we have a design that evokes heat maps, especially when you watch animations; Apple.com See it in action. Not only that, it is interactive: Press your finger (phone or tablet) or use your mouse or trackpad pointer on the logo (on your computer) to make a bright orange “warm” point appear, and then drag it. Also note that the edges of the logo are represented in the way the liquid glass project in iOS 26 is curved according to the outline of the glass-like shape.
The logo of Apple’s Fall 2025 event invitation is interactive: a hot signature stays where you touch or click and keep.
What will heatmaps evoke in the context of new Apple products? Hot is The nemesis of mobile electronicsclose when they are too roasted. Perhaps the rumored A19 Pro chip is so powerful that it’s just hot, causing Apple to tilt the problem into one opportunity: “At Apple, we believe that overheating calls are a feature. It’s an evolution of parental control for screen time, but designed for everyone: when you’re on your phone for too long, it can force you to do something else.”
I especially like a suggestion from my colleague iPhone 17 model Will get it”Predator Vision, “a sensor that reveals nearby hot signatures. Surprisingly, this is not a strange idea. You can buy it Thermal camera Connecting to your phone can reveal hot spots you might miss, such as at home.
While not visually exciting, the Pixel 8 Pro, Pixel 9 Pro and Pixel 10 Pro each include one Thermometer in the camera array It can be used to check the trend of playing games on food, cooking utensils or other mobile phones.
However, I can’t imagine Apple putting a temperature sensor on the iPhone, let alone a temperature sensor that produces a heat map of the surrounding area.
Maybe I’m too literal. Do orange and blue hint two Possible new colors For iPhone 17 Pro?
Give up some awe
The slogan is also a curiosity because the last thing you want to do with your phone is to let it go. Rumors say iPhone 17 Pro has Aluminum shell This time, the titanium chassis replaced the iPhone 16 Pro, so maybe the new model will be more suitable for the daily knocking that our phones endure?
Some CNET writers have received this invitation, so please know that we will report all announcements on site.
Of course, “Awe Drops” may just be a “Jaw Drops” pun, as Apple will certainly claim this year’s product is the best and fastest product the company has ever produced. Somewhere in Apple Park, there must be a strong executive who can’t make the good (or bad puns not show). Consider the “lighting time” of iPhone 16 and Apple Smart,”Wonderlust“For iPhone 15 or”Far“For iPhone 14-all the drama worth gro-chering is performed with common phrases.
Apple invitations aren’t always so soy or punny. This is a Previous invitation collection from 2008 to 2013 It’s simpler, but still fun.
Like any good puzzle, most of the fun tries to figure it out. Hopefully what Apple reveals on September 9 is worth waiting for.
