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The iPhone 17 Cameras Need Google's Approach for Identifying AI Images

The iPhone 17 Cameras Need Google's Approach for Identifying AI Images

Almost all New camera features Google’s Pixel 10 Pro Rely on artificial intelligence. When you use Pro res Zoom to Zoom in 100 timesFor example, pixel cameras use generator AI to recreate a clear, clear version. Or, when you take photos of people, the best feature of the Auto Intake feature fuses multiple shots to create images that everyone looks good.

But Google has added another low-level feature to the Pixel 10-line C2PA content credentials, which doesn’t get much attention. C2PA or Content source and authenticity allianceis an effort to determine whether images have been created or edited using AI and help eliminate fake images. AI Error Message It is an increasingly serious problem, especially since the system used to create them has already Improve quickly – Advance this technology with Google.


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However, Apple is not part of a consortium of companies that guarantee cooperation with C2PA content certificates. But it sells millions of iPhones, some of the most popular image-making devices in the world. It’s time for the company to come iPhone 17 Camera.

Identify real photos from AI-edited

C2PA is an initiative created by Adobe to mark content credentials for media to determine whether they are AI-generated or AI-AIDIDED. Google is a member of the alliance. Starting from the Pixel 10 line, each image captured by the camera is embedded with C2PA information, and will also be marked as authorized if you use AI tools to edit photos in the Google Photos app.

When viewing images in Google Photos Telephoneswipe up to display information about it. In addition to which camera settings are used to capture data beyond the image, there is a new How to Make section at the bottom. It’s not incredible details – typical lenses say “media captured with camera” – but if you use AI tools like Pro res Zoom, you’ll see “edited with AI tools”. (I was able to view this on Pixel 10 Pro XL and A Samsung Galaxy S25 Ultrabut it doesn’t show up in the Google Photos app iPhone 16 Pro)

Photos captured by the Pixel 10 Pro XL contain C2PA information indicating that AI tools are used, in this case, using Generative AI to rebuild images that are scaled 100x.

Screenshots of Jeff Carlson/CNET

As another example, if you edit a photo after using it Help me edit The field should replace the background of the image, and the generated version also includes the “edited with AI tools” in the information.

Use Google’s descriptive editing tool in Google Photos to add the “Edit with AI Tools” metrics because the background has been replaced by AI-generated metrics.

Screenshots of Jeff Carlson/CNET

To be fair, AI plays a role in almost every photo you take with your smartphone, given that machine learning is used to identify objects and scenes to better incorporate exposure bursts captured when you click the shutter button. The Pixel 10 is marked as the “edit using non-AI tools” logo, so Google specifically applies AI tags to generate images where AI is working. The implementation is inconsistent so far: the short AI-generated clip I made using Photos to Google Photos’ video feature on the Pixel 10 Pro XL has no C2PA data at all, although it does include a “veo” watermark in the corner of the video.

A four-frame video, a man looks at the camera and throws confetti over his head.

These video frames are AI generated by still photos (left), but since the result is video, Google Photos does not show the C2PA tag.

Jeff Carlson/CNET

What matters is that C2PA information is there

But here’s the key point: What Google is doing is not just tagging images of AI touch. Camera app adds C2PA data to Each It captures photos, even those you will capture, does nothing.

The goal is not to highlight AIDITED photos. This is to let you see any photo and see where it comes from.

When I talked to Isaac Reynolds, the group product manager of Pixel Camera, before the Pixel 10 was released, C2PA was a prominent topic, even if in reality, the feature wasn’t like Pro Res Zoom or New New Camera coach.

“We are so committed to saving this metadata in every pixel camera picture so that people can start to doubt images without any information,” Reynolds said. “We are just trying to flood the market with this tag, so people are starting to expect the data to be there.”

That’s why I think Apple needs to take C2PA and tag every photo made with iPhone. It will represent a large number of labeled images and give the idea that images without labels should be considered as likely not real images. If the image looks, especially when it involves current affairs or is designed to imitate a business to trick you, View its information Can help you make better choices.

Google is not an outlier here. Samsung Galaxy phone adds AI watermark and content credential tags containing images of AI-generated materials. Unfortunately, since Apple is not even listed as C2PA MembersI admit, hopefully the company will adopt this technology, which seems to be a long way off. But given Apple’s scale and influence in the market, adding C2PA credentials to every image created by iPhone will make a difference and hope to encourage more companies to join.

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