I lived in the United States all my life, but my family is from Colombia. We often visited relatives as kids, and these trips usually involve three things: football, football and more.
Most afternoons are spent playing football on Finca, nearby parking lots, and even a dirt road. Each time the game was in progress, the entire town was closed for hours as people were packed with television or radio that they could find and enjoy. To me, football is more than just a sport. This is a reminder of my culture, a game that crosses boundaries and enjoys around the world.
In Colombia and many other countries, football is the root of national pride. So, seeing this pride manifests both the culture and heritage in a country like the United States. Even if I don’t keep up with the game, family group chats buzz with the event whenever Colombia is playing, and when I go out for live events I just need to find a new friend in the matching yellow jersey.
John Hoyos, right, competed in Argentina with family friends from the Colombia Cup Amlica Cup final.
HESSENS is the official sponsor of FIFA World Cup™ next year and adopts products like this 116-inch UX series model With RGB delineated technology, the company demonstrates how it can surpass its competitors. Here’s what it takes to know about both games and how Helens is involved.
World Cup and Club World Cup, explain
Despite their similar names, the FIFA World Cup and the FIFA Club World Cup are different events and have different dynamics.
The FIFA Club World Cup, which ended in July this year, incorporates 32 existing teams from around the world into the new format of the game. This revised structure means more teams, more matches and more opportunities to yell “Gooooooolllll!” on the screen of your choice.
In contrast, the World Cup contestants themselves are the country. Each qualified country enters a team of its best players, a requirement that focuses on national pride and creates universal appeal. Next year’s FIFA World Cup will be held in Canada, the United States and Mexico, with multiple countries sharing custody responsibilities during the same championship for the first time.
The FIFA World Cup has provided voice and presence to smaller countries and seen them on the big stage. For example, when Croatia reached the World Cup final in 2018, they were the smallest country ever. The nations are vying for coveted titles, and in this form of event it is easy to exploit national pride and other people’s infectious enthusiasm.
In 2026, the FIFA World Cup will expand from 32 teams to 48, which will allow more countries to compete and introduce their culture in one of the most epic games of any sport. Example: Jordan and Uzbekistan are both eligible and will make their debut in the World Cup next year.
Since its first collaboration with FIFA in 2018, HESENSE has marked four milestone collaborations: the initial brand at the 2018 FIFA World Cup, the technology integration in the VAR operation of FIFA Club World Cup in 2025 through FIFA+’s content collaboration in 2022, and is now the upcoming FIFA World Cup 26 26 sponsor. Each step strengthens HESENSE’s global reach and commitment to enhancing the fan experience.
Huge screen for large events
A large event worth a large-scale screen. Enter HESENSES 116-inch UX series modelthe world’s largest RGB striptease TV.
In the TV where RGB stands out, the light emitting diodes (LEDs) themselves are red, green and blue, not just white LEDs with color filters. The result is cleaner contrast, higher peak brightness and better overall color accuracy.
As a career filmmaker, I probably know and care more about color accuracy than the average football fan. However, you don’t need to remember industry terms or technical specifications to appreciate the different differences: Once you see it, believe it.
HESENS is the origin of the RGB striptease and debuted at CES earlier this year, with this 116-inch Stunner you will see a huge picture difference that will surely make people talk.
Use mens to be proud of your team
With seafood rates at the helm, your next watch party will please your guests no matter which country they cheer for (unless Colombia is playing, in which case you should cheer them on, although I may have bias). When events as important as the FIFA World Cup will be used by technology brands like Hisense products, you know they are doing the right thing.
