Apple’s iPhone is expected to see a decline in sales growth this year.
President Donald Trump’s tariffs The rise in prices has attracted a lot of attention and uncertainty, and new data suggests global smartphone Sales will be affected this year.
On Wednesday, Market Research Company Counterpoint releases new report It cut its previous estimates for global smartphone shipments in 2025, down from a year-on-year increase of 4.2% to 1.9%. While tariffs are not the only factor in the report, the company attributes this change primarily to “re-certainty surrounding U.S. tariffs.”
The decline driving this growth is reducing the outlook for the two largest global smartphone providers. CounterPoint reduced its sales growth to Apple from 4% to 2.5%. There is still no tariffwith its launch, the company will still be later this year iPhone 17 line. SamsungMeanwhile, sales are now expected to remain stagnant, up 1.7% from previous forecasts.
Trump announces The elasticity of tariffs In early April, widespread market turmoil and fear of price inflation, especially for popular technology products such as smartphones. To address these concerns, the Trump administration subsequently issued exemptions for smartphones and various other electronic products, although unknown whether it will last for a long time.
As Counterpoint noted in its report, smartphone sales are still expected to decline this year due to overall decline in consumer spending due to tariff uncertainty.
Representatives of Apple and Samsung did not immediately respond to requests for comment.
