Meta may be working for a dedicated Instagram app iPadNearly 15 years after the decision not to issue it. It is reported information.
Instagram has long been just one smartphone apps, though also accessible through its website. The move could mark a shift in Meta’s mobile strategy and provide Instagram users with a more immersive iPad experience. The timing will also compete with Meta more widely with Tiktok.
Tiktok’s legal status in the United States remains in trouble. US President Donald Trump Extended deadline In order for the Barbarians to sell tiktok to approved American buyers, the fate of the app remains uncertain.
Meta did not immediately respond to a request for comment, but has downplayed rumors in the past that it will launch the iPad app, saying it is not a priority. “This is still not a big enough person to be a priority,” Instagram chief Adam Mosseri tweeted in February 2022.
Moselli added in February 2022: “Hopefully, at some point, can be achieved, but now we have to be frustrated with other things.”
A year later, Mosseri echo The company focuses on building this perspective Thread. He has also said expanding the app to more platforms will increase costs, emphasizing that the team is “slimmer than you think.”
However, this interest may have changed. The company is also reportedly considering rotating its reel function to one Independent application According to the information, as it is committed to improving the suggested algorithm and supporting longer reels.
Additionally, Instagram recently launched a video editing app called Edits, which has similar similarities to Bytedance buildIt is reported and attempts to attract Tiktok creators with cash bonuses ranging from $10,000 to $50,000.
Sol Messing, an associate professor of research at the Center for Social Media and Politics at NYU, told CNET that META may see strategic value when optimizing larger screens outside of competing with Tiktok. Messing was previously an employee of several technology companies including Meta and X.
“There is not much data about iPad tiktok use, but they continue to ship updates to [the TikTok app]suggesting that they believe that the benefits outweigh the costs. ” he said.
Confusion points to some Research More screen real estate may translate into more engagement, productivity and higher attention.
