Technology products have been delayed all the time, but Apple recently admitted that the next generation of Siri was delayed — for the typical secret company, there is no timeline “before the next year” beyond “before the next year.”
More unusually, the problem is not only related to future Siri. The current version of Apple Assistant seems to be flinching. according to reddit thread (and report Bold fireball and Macro), asked Siri “Which month was it?” and the result was “I don’t understand”. I got the same response using siri and new siri under iOS 18.3.2, Glow Apple’s Intelligence-powered Siri latest iOS 18.4 beta.
Siri with Apple Smart (left), no (right) can’t answer simple questions about which month.
Analyzing such basic issues does not seem to be a heavy requirement. Maybe it never happened because it was a problem, only someone woke up from a coma or rescued from a desert island. However, make the same query on one Pixel 6 Pro Propose the current date (to be fair, this is not the answer I’m looking for, but at least it provides the right information).
All of this frustrates shareholders, journalists (though we crave to get used to) and customers, especially when they expect Apple’s level of assistant competence. Confidentially invited the same few months of drumbeat that “Apple lags behind AI” which led to the reveal of Apple’s intelligence. It can also explain (nother) reports Siri Executive Changup in Apple.
Respond to investor and media pressure by taking unusual (for Apple) steps and announcing that there are no ready features yet – the company may make things worse by confirming that analysts, journalists and fans are right.
Smart games will be Apple following its secret way, rather than previewing its features and features until they get closer to getting ready for shipping.
Apple’s expectations swell
Apple’s approach to product development has been to work on projects secretly if needed until they are ready to see the lights. They are not usually 100% baked at release, but the core functionality is there when they are ready to introduce it to the public.
I can give many examples. It’s a valid argument that Vision Pro is not a successful product – it’s expensive, it’s not widely adopted by customers or developers, it’s uncomfortable, but so on – but basic elements like processing power, micro-ol-Oled screens, and Visionos are all reliable foundations.
When the product’s presence leaks a lot ahead of schedule, Apple usually launches a finished version – even if its features are still limited. Apple will announce that MacWorld Expo will be announced in 2007 Telephone – Especially embarrassing Motorola Rokr E1 Telephone. However, no one expected it to break out of large screens from other smartphones at the time, lacking a physical keyboard and a full web browser.
When Steve Jobs revealed the original iPhone, not including the physical keyboard was an aggressive idea.
The difference this time is that Apple’s commitment to senior Siri anchoring Apple intelligence appears to be a reaction to investors, media and early administrators, not only to the existence of AI, but also to the immediacy of AI. Apple needs to be seen as an active player in the AI space with competitive features, and those features are just around the corner.
Is there any corner? Annual iPhone refresh. Like other phone manufacturers, Apple sees AI as a key driver of new phone sales, as only its iPhone 15 Pro and the 6-month-old iPhone 16 series models have the processing power to run Apple Intelligence. This is what we get WWDC Keynote Speech In 2024, focus on Apple intelligence and promise soon Siri will become a smart agent that can extract data from every corner of the iPhone in response to things like “When exactly will my mom’s flight time arrive?”
LLM does not follow the traditional issuance model
Large language models (LLMs) such as Chatgpt are moving forward at record rates. They now have a more natural conversation and can sum up a lot of information well. For example, real-time audio transcription is a game-changer, and people like me who have been working on handwriting notes.
At the same time, these AI technologies have not brought the benefits expected by technology giants like Google and Openai. Apple isn’t the only company that hangs its AI future on smart agents that know everything about us.
Perhaps like Google, Apple has seen the brain bend speed of LLMS functionality and has found that it can now solve the bumps and stumbling blocks it faces with some quick bug fixes and AI model recompilation. With those flush, it will take several months to connect the fragments and show them as the next generation of Siri.
But that’s not how it plays. AI hallucinations and bad data are still a question – do you get a recommendation Dietary Requirements?
I suspect that Apple is not only going to delay its Siri plan, but also having to do so publicly. But even if Siri doesn’t show up in the near future, there are plenty of opportunities to continue to improve Apple Intelligence features. Keep working iOS 19 and iPhone 17 modelplus WWDC 2025 preparations are undoubtedly the case. Now, there are fewer expectations for a firm assistant, and maybe Siri’s year will improve from here.
