From the most popular Snapchat filters are simple, adorable puppy faces and iconic Rainbow-vomiter days in the early 2010s, we’ve gone. Like other social media companies, Snapchat is delving into AI and launching new ones Generated AIParent company Snap said on Wednesday it provided electric video lenses for its premium users.
Announcement of new filters is not worth noting, as any aspiring developer can use Snapchat’s Lens Studio to create and share AR filters. Interestingly, these new lenses are powered by Snap’s own internally generated AI video model. Instead of enhancing what already exists like many filters, these shots use generative AI to add and animate completely new objects in your videos.
Three new AI filters are now available as part of the launch: Raccoon filter and Fox filter (create and add animals in your shot) and Spring Flower Filter, a zoom feature that reveals a bouquet of flowers. For a social media company, this is a step to investing in AR and AI.
The new filter is available on Snapchat’s premium plan ($15 per month). Paying for premium versions of Snapchat seems unnecessary, but those who have been subscribed may be interested in taking advantage of Snap’s AI tools. Over the past few years, the platform has added some AI tools. Snapshot AI chatbot,power By chatgptavailable to everyone, but if you have a paid subscription, you can customize it. Generating AI lenses like this are also part of the Snapchat Plus’Premium plan.
Snapchat is one of the only social media companies that have smart glasses (with Meta Ray Ban Smart Specs). CNET critic Scott Stein pointed out that the compatibility of glasses with the Snapchat app on mobile phones is one thing that separates Snap from its smart glasses competitors. But, Stein wrote: “The glasses are shorter and more chunter than any glasses I wear and are strange.”
The launch of new AI lenses is another example of how AI integration across social media continues to grow. When it was released last year, Meta flooded Instagram and Facebook with meta-AI and continued to use public content from US users to train its models. Google mocks its AI video capabilities with newly released AI video background generator YouTube Shorts. Tiktok has also launched new AI avatars for creators despite many legal challenges recently.
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