Executive Director and CEO of Fox Lachlan Murdoch On Monday, investors reminded investors that despite cable TV, Fox News Channel will regularly attract free broadcast networks.
Speaking at the Morgan Stanley Technologies, Media and Telecom Conference, Murdoch said great content and loyal audiences are crucial when Ben Swinburne, head of American media research at Morgan Stanley, asked how it was. Fox News Its recent success will be maintained and will continue to grow distribution revenue over time.
“Look, it depends on great content, great news and a great brand. If you watch the audience of Fox News, they are very loyal. They are passionate about the service. They really see it as a news service, and it is their network. It is important to note, we no longer see it as a news service. We see it as a network of five or five publicity.
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Lachlan Murdoch, CEO of Fox Corporation. (fox)
“In January and February, we were the No. 2 broadcast network, right? The equivalent of Fox News’ second broadcast network. Although there is a much smaller range of cable TV. In January, we were only beaten by NBC, and in February, we were only beaten by CBS,” Murdoch continued. “That’s what we think. Frankly, that’s how we can achieve membership revenue growth.”
Swinburn then said, “I don’t think I’m going to say anything here after the election, and a lot of people feel that the whole country is a bit politically gradual. That’s what you’re reacting to the network on the plan, or how do you manage the company?”
Murdoch simply said, “No” and then she explained why he disagreed.
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Fox News hosts Laura Ingraham, Jesse Watters, Sean Hannity and Greg Gutfeld. (Fox News)
“Fox News has been a news network for 23 years. Twenty-three years. So, you know you are a common sense network. We cover stories we believe in – our audience – our audience – our audience doesn’t change to that. I think what has changed,” Murdoch said.
“We have had over 100 new customers since the election – obviously, our ratings are excellent. Our share is excellent, with over 65% of the cable news universe. The ratings are about 50%. However, I think that because of the election results, many advertisers are in this country and understand their position, he really represents the mid-level U.S. in the middle. “And they are responding with their checkbook.” ”
Martha MacCallum and Bret Baier. (Alex Wroblewski/Bloomberg by Getty Images)
Fox News Channel knocked out competitors in 2024, ending the year with the highest share of cable news audiences since 2015. The network has ranked No. 1 in cable news among Total Day and Primetime viewers for 23 consecutive years.
Fox News Channel also started the 2025 sensation, with the largest audience on average the largest in the first two months in cable news history, while both CNN and MSNBC are struggling. This is the most watched month of the network’s history Fox News Since its launch in 1996, its third-highest share of its cable news audience ended.
Fox News has Leading cable newsit also beat ABC, CBS, NBC by 3.9 million night viewers in prime time since January, all exceeding a variety of free TV options.
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